Toyota Highlander Hybrid Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $56,568, which is approximately 17.8% above MSRP, indicating strong demand for the latest model.
• Steep Depreciation for Older Models: The 2016 Highlander Hybrid shows a significant drop, with an average price of $21,544, reflecting a -55.1% depreciation from its original MSRP.
• Best Value in Recent Models: The 2022 model is priced at $36,286, which is -8.5% below MSRP, making it a compelling option for buyers seeking value.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in New York: The New York, NY market has the highest average price at $35,884, likely due to higher demand and lower inventory.
• Lowest Prices in Chicago: Chicago, IL offers the lowest average price at $30,208, suggesting a more competitive market with higher inventory levels.
• Price Variation Across Cities: Cities like Atlanta, GA ($34,880) and Dallas, TX ($34,580) show relatively high prices, indicating regional demand differences.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Common Trim: With 662 listings, the XLE AWD trim is the most prevalent, indicating strong consumer preference for this configuration.
• Premium Pricing for Higher Trims: The Platinum AWD trim, priced at $55,675, commands a significant premium over the base trims, reflecting its luxury features.
• AWD Dominance: All listed trims are AWD, highlighting a market trend favoring all-weather capability in the Highlander Hybrid segment.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 23, 2026, CarGurus experts' opinions, and generative AI.