New Toyota Highlander for Sale near Dallas, TX
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Customer summary
Overall, the Toyota Highlander has built a strong reputation across its model years for reliability, comfort, and family-friendly features. Drivers appreciate its spacious interiors and smooth rides, often highlighting its impressive safety features as a key asset. Many also enjoy the performance and power of the engines. However, some common criticisms include a lack of advanced infotainment options in older models, tight third-row seating, and varying cargo space depending on configuration. Overall, the Highlander is seen as a dependable choice for families and an excellent value in the SUV market.
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4.7 Overall rating
Customers say
Overall, the Toyota Highlander has built a strong reputation across its model years for reliability, comfort, and family-friendly features. Drivers appreciate its spacious interiors and smooth rides, often highlighting its impressive safety features as a key asset. Many also enjoy the performance and power of the engines. However, some common criticisms include a lack of advanced infotainment options in older models, tight third-row seating, and varying cargo space depending on configuration. Overall, the Highlander is seen as a dependable choice for families and an excellent value in the SUV market.
AI generated from the text of customer reviews.
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Anonymous
Reviewed a 2024 Toyota XLE AWD on Dec 10, 2025
The 2024 Toyota Highlander XLE offers insane cabin room, comfort and luxury feel. The chassis makes an absolute smooth, dream and comfortable ride. Cabin rear chairs makes four adults feel like your in a Sequoia with room. Absolute beautiful and enjoyable ride and purchase
Jamey F
Reviewed a 2024 Toyota Highlander on Sep 6, 2025
I truly like everything about this vehicle. All the features are very easy to use and very comfortable.
Toyota Highlander Trims
| Trim type | MSRP |
|---|---|
| 2026 Platinum AWD | $53,525 |
| 2026 XLE AWD | $45,870 |
| 2026 XSE AWD | $47,940 |
| 2026 Limited AWD | $50,325 |
Toyota Highlander Price Trends
CarGurus tracks the prices of millions of car listings every year. See how the average price of prices has changed over time.
See more price trendsToyota Highlander Pricing Analysis: Dallas, TX Market Report
Pricing Analysis by Model Year
Key Insights
- Recent Models Hold Value: The 2025 Highlander is currently priced at $39,742, indicating a modest −1.4% depreciation compared to its MSRP, highlighting strong demand for newer models.
- Significant Depreciation in Older Models: The 2019 Highlander shows a substantial decline, priced at $24,172, reflecting −24.2% depreciation against its MSRP, indicative of the steep depreciation curve typical in this segment.
- Value Opportunity in 2021 Model: The 2021 Highlander offers the best value, as it is priced at $29,908, which is −15.9% below its original MSRP, marking it as an attractive option for buyers seeking a balance of modern features and cost.
Model Year Pricing
| Model Year | Original MSRP | Avg Price | Price vs MSRP |
|---|---|---|---|
| 2025 Toyota Highlander | $40,320 | $39,742 | -1.4% |
| 2024 Toyota Highlander | $39,270 | $37,722 | -4.0% |
| 2023 Toyota Highlander | $36,620 | $36,035 | -1.6% |
| 2022 Toyota Highlander | $35,855 | $34,211 | -4.6% |
| 2021 Toyota Highlander | $35,085 | $29,908 | -15.9% |
| 2020 Toyota Highlander | $34,600 | $27,160 | -21.6% |
| 2019 Toyota Highlander | $31,830 | $24,172 | -24.2% |
| 2018 Toyota Highlander | $31,230 | $20,317 | -34.9% |
| 2017 Toyota Highlander | $30,630 | $20,225 | -33.9% |
| 2016 Toyota Highlander | $30,490 | $17,701 | -42.0% |
Pricing in Nearby Cities
Market Area: Greater Dallas Region
Key Insights
- Highest Prices in Suburban Areas: The market in Palestine, TX shows the highest average price at $32,475, likely due to lower supply, which suggests higher demand relative to available inventory.
- Best Deals in Fort Worth and Denton: Cities like Fort Worth and Denton offer competitive pricing at $28,708 and $28,654 respectively, representing value opportunities for buyers willing to explore outside of Dallas.
- Considerable Inventory Across Cities: The high inventory levels in Corsicana (564 listings) and Weatherford (565 listings) are likely stabilizing prices, suggesting a buyer's market with more choices available.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Palestine, TX | 573 | $32,475 |
| Tyler, TX | 586 | $30,460 |
| McKinney, TX | 305 | $29,102 |
| Fort Worth, TX | 343 | $28,708 |
| Denton, TX | 346 | $28,654 |
| Waco, TX | 569 | $25,687 |
| Corsicana, TX | 564 | $25,445 |
| Weatherford, TX | 565 | $28,616 |
| Greenville, TX | 186 | $28,867 |
| Paris, TX | 505 | $24,791 |
Pricing by Trim Packages
Key Insights
- AWD Trims Are Predominant: Most listings consist of AWD trims like the XLE AWD (108 listings), highlighting consumer preference for all-weather capability in this segment.
- Premium Pricing for High-End Trims: The Platinum AWD ($53,525 MSRP) commands a significant markup compared to base trims, featuring numerous luxury options and advanced tech, appealing to buyers seeking more upscale features.
- Cost-Effective Choice: The XLE AWD ($45,870 MSRP) represents a balance between features and pricing, making it a popular choice among buyers looking for a well-equipped vehicle without going for the top-tier models.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| XLE AWD | 108 | $45,870 | AWD | 2.4L 265 hp I4 |
| Limited AWD | 52 | $50,325 | AWD | 2.4L 265 hp I4 |
| XSE AWD | 34 | $47,940 | AWD | 2.4L 265 hp I4 |
| Platinum AWD | 27 | $53,525 | AWD | 2.4L 265 hp I4 |
These recommendations are based on CarGurus' proprietary market data from May 8, 2026, CarGurus experts' opinions, and generative AI.





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