Toyota Grand Highlander Pricing Analysis: Dallas, TX Market Report

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $54,126, which is approximately 28.5% above its MSRP, indicating strong demand for the latest model.
• Stable Pricing for Recent Models: The 2024 model shows a slight increase, with an average price of $43,983, just 1.5% above MSRP, suggesting stable demand.
• Depreciation Trend: The 2025 model has a current average price of $47,167, reflecting a depreciation of about 15.0% from its MSRP, indicating a typical depreciation curve for one-year-old vehicles.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Dallas Region

Key Insights

• Highest Prices in Corsicana: The city of Corsicana has the highest average price at $54,023, likely due to limited inventory and higher demand.
• Lowest Prices in Waco: Waco offers the most competitive pricing at $43,995, suggesting a more price-sensitive market or higher inventory levels.
• Consistent Pricing Across Cities: Most cities show average prices clustered around the mid-$46,000 range, indicating stable demand across the region.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Dominate Listings: The XLE AWD trim is the most common with 29 listings, reflecting strong demand for all-wheel-drive options.
• Premium Pricing for Higher Trims: The Platinum AWD trim, priced at $55,445, commands a significant premium, indicating a market for luxury features.
• Value in Base Trims: The LE FWD trim, with an MSRP of $42,260, offers a more budget-friendly option while still providing essential features.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 23, 2026, CarGurus experts' opinions, and generative AI.