Toyota Highlander Pricing Analysis: Charlotte, NC Market Report

Pricing Analysis by Model Year

Key Insights

• Steady Depreciation Trend: The average price of the 2021 Highlander is down ~13.7% compared to its MSRP, while the 2020 model has experienced a significant drop of ~20%.
• Best Value in Recent Models: The 2023 Highlander shows only ~3.7% depreciation from its MSRP, indicating better value retention for newer models.
• No Models Priced Above MSRP: All model years currently show pricing below their original MSRP, reflecting a typical depreciation pattern in the used car market.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Charlotte Region

Key Insights

• Highest Prices in Lancaster, SC: The city records an average price of $29,050, reflecting strong demand and possibly lower inventory in that area.
• Lowest Prices in Florence, SC: With an average price of $26,158, it indicates a more price-sensitive market or higher supply of Highlanders.
• Inventory Levels Are High: Cities such as Hickory (834 listings) and Greenville (803 listings) show that higher inventory correlates with more stable pricing, both hovering around $28K.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Diverse Inventory with AWD Preference: The AWD trims like XLE AWD and Limited AWD dominate inventory, comprising a significant share of listings.
• Limited AWD is Premium: Priced at $50,325, this trim has the highest MSRP, reflecting demand for luxury features, yet it accounts for fewer listings (77).
• XLE AWD as Value Leader: With 154 listings and an MSRP of $45,870, the XLE AWD serves as both a popular and competitively priced option among consumers.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 11, 2026, CarGurus experts' opinions, and generative AI.