New Toyota Highlander for Sale near Charlotte, NC
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Customer summary
Overall, the Toyota Highlander has built a strong reputation across its model years for reliability, comfort, and family-friendly features. Drivers appreciate its spacious interiors and smooth rides, often highlighting its impressive safety features as a key asset. Many also enjoy the performance and power of the engines. However, some common criticisms include a lack of advanced infotainment options in older models, tight third-row seating, and varying cargo space depending on configuration. Overall, the Highlander is seen as a dependable choice for families and an excellent value in the SUV market.
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4.7 Overall rating
Customers say
Overall, the Toyota Highlander has built a strong reputation across its model years for reliability, comfort, and family-friendly features. Drivers appreciate its spacious interiors and smooth rides, often highlighting its impressive safety features as a key asset. Many also enjoy the performance and power of the engines. However, some common criticisms include a lack of advanced infotainment options in older models, tight third-row seating, and varying cargo space depending on configuration. Overall, the Highlander is seen as a dependable choice for families and an excellent value in the SUV market.
AI generated from the text of customer reviews.
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What people say
Anonymous
Reviewed a 2024 Toyota XLE AWD on Dec 10, 2025
The 2024 Toyota Highlander XLE offers insane cabin room, comfort and luxury feel. The chassis makes an absolute smooth, dream and comfortable ride. Cabin rear chairs makes four adults feel like your in a Sequoia with room. Absolute beautiful and enjoyable ride and purchase
Jamey F
Reviewed a 2024 Toyota Highlander on Sep 6, 2025
I truly like everything about this vehicle. All the features are very easy to use and very comfortable.
Toyota Highlander Trims
| Trim type | MSRP |
|---|---|
| 2026 Platinum AWD | $53,525 |
| 2026 XLE AWD | $45,870 |
| 2026 XSE AWD | $47,940 |
| 2026 Limited AWD | $50,325 |
Toyota Highlander Price Trends
CarGurus tracks the prices of millions of car listings every year. See how the average price of prices has changed over time.
See more price trendsToyota Highlander Pricing Analysis: Charlotte, NC Market Report
Pricing Analysis by Model Year
Key Insights
- Recent Model Premium: The 2026 Toyota Highlander shows a slight increase of +1.0% above its MSRP, highlighting strong demand for the newest model.
- Depreciation Trend Across Years: Significant depreciation is observed in older models, particularly the 2020 model, priced at -22.3% vs MSRP, indicating rapid depreciation after the third year.
- Affordable Options Available: The 2019 model offers the best value, currently priced at $24,076, translating to a -24.8% discount from its MSRP.
Model Year Pricing
| Model Year | Original MSRP | Avg Price | Price vs MSRP |
|---|---|---|---|
| 2026 Toyota Highlander | $45,870 | $46,314 | +1.0% |
| 2025 Toyota Highlander | $40,320 | $40,901 | +1.4% |
| 2024 Toyota Highlander | $39,270 | $38,624 | -1.6% |
| 2023 Toyota Highlander | $36,620 | $34,713 | -5.2% |
| 2022 Toyota Highlander | $35,855 | $33,389 | -6.9% |
| 2021 Toyota Highlander | $35,085 | $30,026 | -14.4% |
| 2020 Toyota Highlander | $34,600 | $26,895 | -22.3% |
| 2019 Toyota Highlander | $31,830 | $24,076 | -24.8% |
| 2018 Toyota Highlander | $31,230 | $25,331 | -19.1% |
| 2017 Toyota Highlander | $30,630 | $19,878 | -35.2% |
| 2016 Toyota Highlander | $30,490 | $19,872 | -34.9% |
Pricing in Nearby Cities
Market Area: Greater Charlotte Region
Key Insights
- Price Variability Across Cities: Columbia, SC ($28,782) represents the highest average price, indicating possibly higher regional demand or limited supply.
- Most Affordable Market: Winston Salem, NC ($24,832) offers the lowest average price, signifying greater competition or a more price-sensitive market.
- Inventory Impacts Pricing: Cities with larger inventories like Hickory, NC (805 listings) see prices averaging $26,595, reflecting stable market activity and competitive pricing.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Columbia, SC | 758 | $28,782 |
| Lancaster, SC | 787 | $27,864 |
| Greenville, SC | 806 | $27,747 |
| Spartanburg, SC | 812 | $26,650 |
| Hickory, NC | 805 | $26,595 |
| Sumter, SC | 742 | $29,363 |
| Florence, SC | 670 | $27,845 |
| Salisbury, NC | 235 | $26,405 |
| Winston Salem, NC | 788 | $24,832 |
| Greensboro, NC | 756 | $24,404 |
Pricing by Trim Packages
Key Insights
- Popular AWD Options: The XLE AWD trim leads inventory with 137 listings, reflecting strong demand for AWD features among consumers in the region.
- High-End Trim Prices: The Platinum AWD trim at $53,525 MSRP offers luxury features but at a considerable premium over the most common trims.
- Additional Features Drive Prices: Enhanced features in trims like the Limited AWD suggest that buyers are willing to invest for added luxury and technology, reflected in its significant price point.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| XLE AWD | 137 | $45,870 | AWD | 2.4L 265 hp I4 |
| Limited AWD | 80 | $50,325 | AWD | 2.4L 265 hp I4 |
| XSE AWD | 41 | $47,940 | AWD | 2.4L 265 hp I4 |
| Platinum AWD | 37 | $53,525 | AWD | 2.4L 265 hp I4 |
These recommendations are based on CarGurus' proprietary market data from May 28, 2026, CarGurus experts' opinions, and generative AI.
