New Toyota Highlander for Sale near Charlotte, NC
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Customer summary
Overall, the Toyota Highlander has built a strong reputation across its model years for reliability, comfort, and family-friendly features. Drivers appreciate its spacious interiors and smooth rides, often highlighting its impressive safety features as a key asset. Many also enjoy the performance and power of the engines. However, some common criticisms include a lack of advanced infotainment options in older models, tight third-row seating, and varying cargo space depending on configuration. Overall, the Highlander is seen as a dependable choice for families and an excellent value in the SUV market.
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4.7 Overall rating
Customers say
Overall, the Toyota Highlander has built a strong reputation across its model years for reliability, comfort, and family-friendly features. Drivers appreciate its spacious interiors and smooth rides, often highlighting its impressive safety features as a key asset. Many also enjoy the performance and power of the engines. However, some common criticisms include a lack of advanced infotainment options in older models, tight third-row seating, and varying cargo space depending on configuration. Overall, the Highlander is seen as a dependable choice for families and an excellent value in the SUV market.
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Anonymous
Reviewed a 2024 Toyota XLE AWD on Dec 10, 2025
The 2024 Toyota Highlander XLE offers insane cabin room, comfort and luxury feel. The chassis makes an absolute smooth, dream and comfortable ride. Cabin rear chairs makes four adults feel like your in a Sequoia with room. Absolute beautiful and enjoyable ride and purchase
Jamey F
Reviewed a 2024 Toyota Highlander on Sep 6, 2025
I truly like everything about this vehicle. All the features are very easy to use and very comfortable.
Toyota Highlander Trims
| Trim type | MSRP |
|---|---|
| 2026 Platinum AWD | $53,525 |
| 2026 XLE AWD | $45,870 |
| 2026 XSE AWD | $47,940 |
| 2026 Limited AWD | $50,325 |
Toyota Highlander Price Trends
CarGurus tracks the prices of millions of car listings every year. See how the average price of prices has changed over time.
See more price trendsToyota Highlander Pricing Analysis: Charlotte, NC Market Report
Pricing Analysis by Model Year
Key Insights
- Recent Models Above MSRP: The 2026 Highlander is priced at $47,325, representing a +3.0% premium over its original MSRP, reflecting strong demand for the latest model year.
- Marked Depreciation for Older Models: There is a noticeable decline in pricing, particularly for the 2017 Highlander which sits at -38.2% vs MSRP. This trend indicates a significant loss in value as models age.
- Older Models Offer Better Value: The 2019 Highlander provides the best value proposition at an average price of $25,200, which is about -21.8% below MSRP, suggesting an attractive option for budget-conscious shoppers.
Model Year Pricing
| Model Year | Original MSRP | Avg Price | Price vs MSRP |
|---|---|---|---|
| 2026 Toyota Highlander | $45,870 | $47,325 | +3.0% |
| 2025 Toyota Highlander | $40,320 | $40,672 | +0.9% |
| 2024 Toyota Highlander | $39,270 | $36,516 | -7.1% |
| 2023 Toyota Highlander | $36,620 | $35,444 | -3.2% |
| 2022 Toyota Highlander | $35,855 | $33,324 | -7.0% |
| 2021 Toyota Highlander | $35,085 | $30,369 | -13.4% |
| 2020 Toyota Highlander | $34,600 | $29,132 | -15.9% |
| 2019 Toyota Highlander | $31,830 | $25,200 | -21.8% |
| 2018 Toyota Highlander | $31,230 | $23,290 | -25.5% |
| 2017 Toyota Highlander | $30,630 | $18,986 | -38.2% |
| 2016 Toyota Highlander | $30,490 | $18,220 | -40.4% |
Pricing in Nearby Cities
Market Area: Charlotte Region
Key Insights
- High Inventory at Lower Prices: Greensboro, NC offers the lowest average price at $24,917 with 762 listings, indicating a possibly saturated market.
- Price Disparity Among Cities: Conversely, Lancaster, SC shows the highest average price at $27,762 despite having a substantial inventory of 766 listings, suggesting a unique local demand or higher buyer willingness to pay.
- Stable Pricing Trends: Cities with substantial listings, like Spartanburg and Hickory, show average prices around $26,940 to $26,302, reinforcing the idea that better inventory stabilizes prices.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Lancaster, SC | 766 | $27,762 |
| Salisbury, NC | 240 | $26,853 |
| Hickory, NC | 782 | $26,940 |
| Spartanburg, SC | 834 | $26,302 |
| Winston Salem, NC | 786 | $25,499 |
| Greensboro, NC | 762 | $24,917 |
| Columbia, SC | 765 | $27,822 |
| Greenville, SC | 827 | $27,202 |
| Sumter, SC | 753 | $27,458 |
| Florence, SC | 692 | $26,138 |
Pricing by Trim Packages
Key Insights
- Most Accessible Trims: The XLE AWD trim leads the market with 143 listings, priced at $45,870, making it the most common choice for buyers in this region.
- Premium Offerings: The Limited AWD and Platinum AWD trims are located at the higher end of the pricing spectrum, reflecting more luxurious features and higher demand from buyers seeking advanced specifications.
- Feature-Rich High-End Trims: Compared to the basic trims, the premium trims provide extensive features at a noticeable markup, which buyers are willing to pay for enhanced comfort and technology.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| XLE AWD | 143 | $45,870 | AWD | 2.4L 265 hp I4 |
| Limited AWD | 84 | $50,325 | AWD | 2.4L 265 hp I4 |
| XSE AWD | 40 | $47,940 | AWD | 2.4L 265 hp I4 |
| Platinum AWD | 40 | $53,525 | AWD | 2.4L 265 hp I4 |
These recommendations are based on CarGurus' proprietary market data from May 21, 2026, CarGurus experts' opinions, and generative AI.








