Toyota Grand Highlander Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• New Model Premium: The 2026 model shows a 27.3% increase over its original MSRP, indicating robust demand for the latest version.
• Gradual Depreciation: The 2025 model presents a more moderate depreciation of approximately -17.6%, while the 2024 model is priced only -1.5% below MSRP, hinting at stable desirability for recent models.
• Best Value: The 2024 Toyota Grand Highlander offers exceptional value with minimal depreciation, making it attractive for budget-conscious buyers.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• New York, NY Leads in Pricing: At $44,799, New York has the highest average price among the listed cities, reflecting strong demand and potentially limited inventory.
• Mid-Range Pricing in Chicago: Chicago’s average price of $45,487 suggests a competitive market with moderate inventory.
• Most Affordable in Los Angeles: Conversely, Los Angeles, CA offers the most budget-friendly option at $45,339, indicating favorable conditions for potential buyers.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD Dominates Listings: The XLE AWD trim, with 537 listings, reflects considerable demand, making it the most available option in the market.
• High MSRPs on Premium Models: The Platinum AWD has the highest MSRP at $55,045, suggesting market confidence in premium features.
• Competitive Base Trim Pricing: The LE FWD trim, available from $41,860, positions itself as an entry point for buyers seeking value without compromising essential features.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 11, 2026, CarGurus experts' opinions, and generative AI.