New Toyota Grand Highlander for Sale near Atlanta, GA
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Shanta C
Reviewed a 2024 Toyota Grand Highlander on Jun 20, 2024
Great suv with lots of space and safety features.
Nick A
Reviewed a 2024 Toyota Grand Highlander on Aug 14, 2024
The car is amazing. Not much of a discount though.
Toyota Grand Highlander Trims
| Trim type | MSRP |
|---|---|
| 2026 Platinum AWD | $55,045 |
| 2026 LE AWD | $43,460 |
| 2026 LE FWD | $41,860 |
| 2026 Limited AWD | $50,960 |
| 2026 Limited FWD | $49,360 |
| 2026 XLE AWD | $46,230 |
| 2026 XLE FWD | $44,630 |
Toyota Grand Highlander Price Trends
CarGurus tracks the prices of millions of car listings every year. See how the average price of prices has changed over time.
See more price trendsToyota Grand Highlander Pricing Analysis: Atlanta, GA Market Report
Pricing Analysis by Model Year
Key Insights
- High Demand for Newer Models: The 2026 model is priced ~23.5% above MSRP, indicating strong demand and limited depreciation, while the 2024 model shows a modest -6.1% below MSRP.
- Price Increase Over Time: The 2025 model sees a ~27.1% increase compared to its original MSRP, suggesting a robust market for recent iterations.
- Depreciation Trends: The 2024 model exhibits the least depreciation compared to older models, which aligns with consumer preference for newer features and technologies.
Model Year Pricing
| Model Year | Original MSRP | Avg Price | Price vs MSRP |
|---|---|---|---|
| 2026 Toyota Grand Highlander | $41,860 | $51,689 | +23.5% |
| 2025 Toyota Grand Highlander | $40,860 | $51,944 | +27.1% |
| 2024 Toyota Grand Highlander | $43,320 | $44,399 | -6.1% |
Pricing in Nearby Cities
Market Area: Greater Atlanta Region
Key Insights
- Lawrenceville Leads in Pricing: With an average price of $47,451, it represents the highest price in the region, possibly due to lower inventory and higher demand.
- Competitive Pricing in Peachtree City: At $47,350, this market is close to Lawrenceville, indicating consistent demand across neighboring areas.
- Lowest Prices Found in Macon: At $46,683, it offers the best value relative to nearby cities, possibly due to higher inventory levels.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Lawrenceville, GA | 114 | $47,451 |
| Peachtree City, GA | 100 | $47,350 |
| Covington, GA | 110 | $47,631 |
| Canton, GA | 106 | $48,214 |
| Carrollton, GA | 84 | $47,173 |
| Gainesville, GA | 107 | $48,215 |
| Rome, GA | 82 | $46,514 |
| Athens, GA | 96 | $48,570 |
| Lagrange, GA | 89 | $46,178 |
| Macon, GA | 87 | $46,683 |
Pricing by Trim Packages
Key Insights
- XLE AWD is a Popular Choice: With 38 listings, it is the most common trim, indicating strong consumer preference for capability and technology features.
- Premium Pricing for Platinum AWD: This trim commands a higher MSRP of $55,045, reflecting demand for luxury features amid a limited supply (only 27 listings).
- Diversity in Drivetrain Availability: AWD trims dominate the market, particularly in urban settings where weather conditions can influence preferences.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| XLE AWD | 38 | $46,230 | AWD | 2.4L 265 hp I4 |
| Platinum AWD | 27 | $55,045 | AWD | 2.4L 265 hp I4 |
| XLE FWD | 36 | $44,630 | FWD | 2.4L 265 hp I4 |
| Limited AWD | 20 | $50,960 | AWD | 2.4L 265 hp I4 |
| Limited FWD | 17 | $49,360 | FWD | 2.4L 265 hp I4 |
| LE FWD | 2 | $41,860 | FWD | 2.4L 265 hp I4 |
| LE AWD | 1 | $43,460 | AWD | 2.4L 265 hp I4 |
These recommendations are based on CarGurus' proprietary market data from May 21, 2026, CarGurus experts' opinions, and generative AI.
Toyota Grand Highlander test drive
overall
This three-row crossover SUV offers plenty of space and hybrid powertrain options.
Summary: Toyota offers a total of four SUVs with three rows of seats, so it might be tough to decide which one is right for you and your family. While the adventurous will likely gravitate to the 4Runner or Sequoia, those who enjoy soccer games and Target runs should stick to the Highlander or Grand Highlander. Both are excellent choices, but if you’ve got bigger kids with more gear, then the 2026 Toyota Grand Highlander should be on your shortlist.
The Grand Highlander was introduced for the 2024 model year and enters 2026 unchanged. In addition to good fuel economy and lots of power, it provides plenty of space for cargo and people—even in the third row. However, the exterior styling feels stale and some of the infotainment features require a subscription.
Verdict: Despite a few small foibles, the 2026 Toyota Grand Highlander is perfect for active families who need a bit of extra space and comfort.
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