New Toyota Grand Highlander for Sale near Atlanta, GA
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Shanta C
Reviewed a 2024 Toyota Grand Highlander on Jun 20, 2024
Great suv with lots of space and safety features.
Nick A
Reviewed a 2024 Toyota Grand Highlander on Aug 14, 2024
The car is amazing. Not much of a discount though.
Toyota Grand Highlander Trims
| Trim type | MSRP |
|---|---|
| 2026 Platinum AWD | $55,045 |
| 2026 LE AWD | $43,460 |
| 2026 LE FWD | $41,860 |
| 2026 Limited AWD | $50,960 |
| 2026 Limited FWD | $49,360 |
| 2026 XLE AWD | $46,230 |
| 2026 XLE FWD | $44,630 |
Toyota Grand Highlander Price Trends
CarGurus tracks the prices of millions of car listings every year. See how the average price of prices has changed over time.
See more price trendsToyota Grand Highlander Pricing Analysis: Atlanta, GA Market Report
Pricing Analysis by Model Year
Key Insights
- Highest Price vs MSRP: The 2026 Grand Highlander is priced at $52,429, representing a significant premium of +25.4% over its original MSRP.
- Strong Demand for Recent Models: The 2025 model sees a smaller increase, with prices at $47,777, reflecting a more standard depreciation trend compared to its MSRP.
- Best Value Year: The 2024 Grand Highlander is priced at $44,838, only +3.8% above its MSRP, suggesting a more stable residual value compared to its newer counterparts.
Model Year Pricing
| Model Year | Original MSRP | Avg Price | Price vs MSRP |
|---|---|---|---|
| 2026 Toyota Grand Highlander | $41,860 | $52,429 | +25.4% |
| 2025 Toyota Grand Highlander | $40,860 | $47,777 | +17.0% |
| 2024 Toyota Grand Highlander | $43,320 | $44,838 | +3.5% |
Pricing in Nearby Cities
Market Area: Greater Atlanta Region
Key Insights
- Highest Priced City: Athens, GA records the highest average price at $48,206, indicating strong demand in that area.
- Lowest Priced City: In contrast, Macon, GA features the lowest average price at $43,959, suggesting a more competitive market with potentially higher inventory or less demand.
- Price Range Dynamics: Average prices in Lawrenceville, Peachtree City, and Covington are relatively clustered, indicating a stable market with harmonious pricing.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Athens, GA | 92 | $48,206 |
| Lawrenceville, GA | 115 | $46,470 |
| Peachtree City, GA | 106 | $46,694 |
| Covington, GA | 110 | $45,947 |
| Canton, GA | 113 | $46,919 |
| Carrollton, GA | 90 | $46,305 |
| Gainesville, GA | 110 | $47,187 |
| Rome, GA | 90 | $44,822 |
| Lagrange, GA | 92 | $45,809 |
| Macon, GA | 92 | $43,959 |
Pricing by Trim Packages
Key Insights
- Most Common Trim: The XLE FWD trim is the most prevalent with 41 listings, indicating strong market preference towards this configuration.
- AWD Preference: Notably, all AWD trims (XLE AWD, Platinum AWD, and Limited AWD) show significant demand, suggesting a preference for enhanced traction and versatility.
- Premium Trims Price Premium: The Platinum AWD trim commands the highest MSRP at $55,045, reflecting a substantial price gap compared to base trims, due to luxury features and amenities featured exclusively in higher trims.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| XLE AWD | 29 | $46,230 | AWD | 2.4L 265 hp I4 |
| Platinum AWD | 18 | $55,045 | AWD | 2.4L 265 hp I4 |
| Limited AWD | 21 | $50,960 | AWD | 2.4L 265 hp I4 |
| XLE FWD | 41 | $44,630 | FWD | 2.4L 265 hp I4 |
| Limited FWD | 19 | $49,360 | FWD | 2.4L 265 hp I4 |
| LE FWD | 3 | $41,860 | FWD | 2.4L 265 hp I4 |
These recommendations are based on CarGurus' proprietary market data from June 4, 2026, CarGurus experts' opinions, and generative AI.
Toyota Grand Highlander test drive
overall

This three-row crossover SUV offers plenty of space and hybrid powertrain options.
Summary: Toyota offers a total of four SUVs with three rows of seats, so it might be tough to decide which one is right for you and your family. While the adventurous will likely gravitate to the 4Runner or Sequoia, those who enjoy soccer games and Target runs should stick to the Highlander or Grand Highlander. Both are excellent choices, but if you’ve got bigger kids with more gear, then the 2026 Toyota Grand Highlander should be on your shortlist.
The Grand Highlander was introduced for the 2024 model year and enters 2026 unchanged. In addition to good fuel economy and lots of power, it provides plenty of space for cargo and people—even in the third row. However, the exterior styling feels stale and some of the infotainment features require a subscription.
Verdict: Despite a few small foibles, the 2026 Toyota Grand Highlander is perfect for active families who need a bit of extra space and comfort.
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