2026 Toyota Highlander Hybrid Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Price in Los Angeles: The average price in Los Angeles, CA ($54,356) is the most expensive among major cities, likely reflecting a higher cost of living and demand for premium vehicles.
• Best Value in Dallas: With an average price of $52,359, Dallas, TX offers slightly better pricing compared to other cities, suggesting a more value-oriented market.
• Inventory Levels Reflect Market Dynamics: The number of listings varies across cities, with X listings in Dallas representing the smallest inventory, correlating with a higher average price.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Are Prevalent: The XLE AWD trim is the most listed at 609 units, indicating a substantial preference among buyers for all-wheel-drive features.
• Significant Price Disparity: The Platinum AWD trim, with an MSRP of $55,275, is the highest-priced option, demonstrating a roughly 15% increment over the Limited AWD (MSRP $52,075).
• Feature-Rich Offerings: All trims feature premium amenities like Sunroof/Moonroof and Blind Spot Monitoring, appealing to family-oriented buyers looking for safety and convenience.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• Latest Model at a Premium: The 2025 Toyota Highlander Hybrid is currently priced at $53,540, reflecting 14.3% above its original MSRP, indicative of strong demand for new models.
• Steady Depreciation: Older models show larger depreciation, particularly the 2019 model, down 26.0% compared to its MSRP, suggesting that buyers might prefer newer models for better technology and safety.
• Best Value Years are 2022 and 2023: The 2022 model holds a relatively low depreciation at -7.9%, providing a solid value proposition for buyers looking for nearly new vehicles.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.