2026 Toyota Highlander Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Miami: The city with the highest average price is Miami, FL at $54,088, indicating possible demand driven by limited inventory in that area.
• Lowest Prices in Atlanta: Alternatively, Atlanta, GA has the lowest average price at $45,680, suggesting a more competitive market with better availability.
• Los Angeles and Philadelphia's Premium Prices: Both Los Angeles, CA ($52,785) and Philadelphia, PA ($53,399) show a high pricing trend, likely influenced by local consumer preferences and demand for AWD vehicles.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is Most Common: The XLE AWD trim leads in inventory with 3,124 listings, reflecting its popularity among consumers.
• Limited AWD Commanding Premium Pricing: The Limited AWD trim has the highest MSRP at $50,325, appealing to buyers seeking luxury features.
• Value Proposition Across Trims: The XLE AWD ($45,870) and Limited AWD trims show a significant markup due to added features and capabilities, justifying the higher prices for those consumers desiring more luxury and performance.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• Stable Pricing for Newer Models: The 2025 Highlander is currently priced at $41,475, only 2.9% above its original MSRP, reflecting strong demand for newer vehicles.
• Depreciation Increases with Age: Models older than three years show significant depreciation, particularly the 2015 Highlander, which is priced over 41% lower than MSRP.
• 2022 Highlander Offers Best Value: The 2022 model is priced at $34,319, indicating a depreciation of 4.3%, making it attractive for buyers seeking modern features at a better price.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from June 11, 2026, CarGurus experts' opinions, and generative AI.