2026 Lexus IS Pricing Analysis: Richmond, VA Market Report

Pricing by Nearby Locations

Market Area: Richmond, VA

Key Insights

• Consistent Pricing Across Cities: Cities like Williamsburg, VA ($51,795), Norfolk, VA ($51,795), and Elizabeth City, NC ($51,795) show identical average prices, indicating a stable market with uniform demand.
• Limited Inventory: Each city has a modest number of listings (46 in Williamsburg and Norfolk, 45 in Elizabeth City), suggesting a tight supply that may keep prices elevated.
• Potential for Regional Demand: The uniform pricing across these locations may reflect a regional preference for the Lexus IS, particularly in urban areas where luxury sedans are more sought after.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• RWD Trims Dominate Listings: The 350 F Sport RWD trim leads with 45 listings, indicating strong demand for rear-wheel drive configurations.
• Price Variability Among Trims: The 350 F Sport AWD trim, priced at $49,950, is the most expensive, reflecting the premium associated with all-wheel drive capabilities.
• Feature-Rich Offerings: All trims include advanced features such as Blind Spot Monitoring and Adaptive Cruise Control, appealing to buyers looking for luxury and safety.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• New Model Premium: The 2025 Lexus IS is priced at $50,998, which is approximately 25.9% above its MSRP, indicating strong demand for the latest model.
• Significant Depreciation for Older Models: The 2019 Lexus IS shows a steep decline, with an average price of $19,500, reflecting a -49.3% depreciation from its original MSRP.
• Best Value in Recent Models: The 2022 Lexus IS is priced at $35,990, only -8.5% below MSRP, making it a compelling option for buyers seeking a balance of price and modern features.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from August 6, 2026, CarGurus experts' opinions, and generative AI.