2025 Toyota Highlander Hybrid Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Average Price in New York: The highest prices are found in New York, NY ($52,161), likely influenced by higher living costs and demand within urban markets.
• Lowest Average Price in Kansas City: In contrast, Dallas, TX ($47,403) reflects a more competitive pricing environment, likely due to less demand pressure.
• Inventory Trends: With 35 listings in Los Angeles and an average price of $48,984, it indicates a balanced inventory with consistent pricing, reflecting sustained market interest.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD Most Available: The XLE AWD trim has the highest availability with 627 listings, reflecting strong demand for its combination of features and pricing.
• Premium Trim Pricing: The Platinum AWD trim, at $54,475 MSRP, indicates consumers are willing to pay a significant premium for enhanced features and comfort.
• Feature-Rich Base Offerings: Base trims like the XLE AWD offer a strong blend of essential safety and convenience features, appealing to a wider audience and positioning it as a value leader.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• 2026 Model High Demand: The 2026 Toyota Highlander Hybrid currently has the highest average price at $56,143, suggesting strong market demand as it is a fresh entry.
• Steeper Depreciation in Older Models: The 2016 model shows the largest price drop of approximately -56.0% vs MSRP, indicating accelerated depreciation as more recent models enter the market.
• Value in Recent Year Models: The 2024 and 2023 models maintain competitive pricing with minimal depreciation around -10%, making them attractive for buyers seeking newer features at lower costs.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from June 18, 2026, CarGurus experts' opinions, and generative AI.