2025 Toyota Highlander Hybrid Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in New York: The market in New York, NY has the highest average price at $52,661, likely due to higher demand in urban centers and a more affluent buyer demographic.
• Lowest Pricing in Atlanta: Conversely, Atlanta, GA offers the lowest average price at $47,500, indicating potential diversity in buyer preferences or larger inventory availability.
• Inventory vs. Pricing Stability: Markets like Washington, DC (43 listings) tend to maintain stable pricing around the regional average (~$48K–$49K), reflecting solid demand in populated areas.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Dominance of XLE AWD: The XLE AWD, with 625 listings, accounts for the majority of the inventory, indicating it is the most popular choice among buyers.
• Premium Models Carry Higher Price Tags: The Platinum AWD ($54,475 MSRP) represents the upper echelon of available trims, reflecting consumer willingness to pay for additional luxury features.
• Feature-Rich Trims: All available trims are equipped with desirable features like third-row seating and advanced safety systems, appealing to family-oriented buyers.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• New Models Attract Premium Pricing: The 2026 Highlander Hybrid is currently sold at $56,342, which is about 18.2% above its MSRP, indicating robust demand for new vehicles.
• Depreciation Trend: Most models show consistent depreciation, particularly the 2019 Highlander Hybrid, which has depreciated by ~25.1% from its original MSRP.
• Value Retention Among Recent Models: The 2022 model maintains a favorable average price of $36,745, representing a modest ~7.4% depreciation from MSRP, making it a good value option.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from June 11, 2026, CarGurus experts' opinions, and generative AI.