2025 Toyota Highlander Hybrid Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Price in Atlanta: The average price in Atlanta, GA ($54,990) is the highest among the analyzed cities, likely reflecting higher demand or limited supply.
• Best Value in Dallas and Miami: Both Dallas, TX ($49,532) and Miami, FL ($48,249) offer relatively lower prices, suggesting a more competitive market and better availability.
• Inventory Variation: Atlanta has the highest inventory with 35 listings, correlating with its premium pricing. In contrast, cities like Boston, MA with only 24 listings may indicate limited selection affecting price competitiveness.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Most Listings in XLE AWD: The XLE AWD variant, with 609 listings, is the most supplied trim, reflecting its popularity and broad appeal.
• Pricing Spectrum: The Platinum AWD trim has the highest MSRP at $54,475, which suggests that luxury features strongly influence its value proposition.
• Range of Features: Each trim level offers a range of popular features, with features such as Third Row Seating and Sunroof/Moonroof being common among higher-end trims.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• Significant Premium on New Models: The 2026 Highlander Hybrid is priced at $56,079, which is a notable 17.6% above MSRP, highlighting strong consumer demand for new models.
• Declining Prices for Older Models: Prices decline significantly for models older than two years, with the 2019 Highlander Hybrid seeing a drop of 26.1% from MSRP.
• 2022–2024 Models Offer Values: The 2022 and 2023 models have the least depreciation, priced at -8.0% and -3.3% compared to MSRP, respectively, providing considerable value for nearly new buyers.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.