How much does the 2024 Toyota Prius cost?

Prices have softened 1.59% compared to this time last year, making it a favorable time to shop this model year.

There are 992 listings available, which suggests you should have some room to compare prices and equipment.

If you find a listing below $26,643.53, that's toward the low end of the year-round range and worth acting on quickly.

Is the 2024 Toyota Prius a good car?

Yes — the 2024 Toyota Prius earns a 5/5 user rating and a 7.5/10 expert rating.

The standout strength is Cost effectiveness at 10/10.

It blends distinctive design with comfortable front seats and a practical interior, and it starts at less than $30,000. It also brings useful efficiency and versatility, with seating for five, up to 23.8 cubic feet of cargo space, and up to 57 mpg in combined driving.

The trade-offs are worth noting: the back seat is cramped, the instrumentation is poor, and cargo space is not especially generous.

With 29.2% of listings marked as good or great deals, you have a decent chance of finding a strong-value example if you shop carefully.

Is the 2024 Toyota Prius reliable?

Owners rate it 5/5, a strong signal of long-term satisfaction.

The 2024 Prius is built around a strong efficiency-and-practicality formula, and its expert evaluation points to a car that is easy to live with for daily driving. Its hybrid system is straightforward, and the available all-wheel-drive setup adds a second electric motor for the rear wheels.

Toyota also emphasizes durability-minded ownership with connected-service support and maintenance-friendly ownership features in the broader package.

For used buyers, the main long-term risk is less about the powertrain concept and more about finding a well-kept example that hasn’t been worn down by heavy daily use.

What should I look for when buying a used 2024 Toyota Prius?

Accident-free inventory is excellent at 90% — clean inventory, standard diligence applies.

Even with a strong share of clean listings, you should still run a history report and verify that the car’s condition matches the seller’s description. Prioritize a close inspection of the interior, since the cabin materials and packaging can show wear in the places you touch most. You should also pay attention to visibility-related concerns and make sure the driving position works for you.

Key things to evaluate:

• Trim level: The LE, XLE, and Limited trims differ in wheel size, touchscreen size, and cabin presentation. The LE uses 17-inch wheels and the smaller touchscreen, while the XLE and Limited add more upscale visual touches, and the Limited gets the largest screen.
• Powertrain: The standard hybrid setup uses a 2.0-liter four-cylinder engine with an electric motor and lithium-ion battery pack. Front-wheel drive is the most efficient setup, while all-wheel drive adds a rear electric motor and slightly lowers fuel economy.
• Safety package: Toyota Safety Sense 3.0 is standard, along with blind-spot monitoring and rear cross-traffic alert. The suite includes adaptive cruise control, forward-collision warning with pedestrian detection, automatic emergency braking, lane-departure warning, lane-keeping assist, automatic high-beam headlights, and road sign recognition. Proactive Driving Assist is also included, though hands-free Traffic Jam Assist is not.
• Infotainment: The Prius uses an 8-inch touchscreen in the LE and XLE, while the Limited gets a 12.3-inch display. Wireless Apple CarPlay, wireless Android Auto, Bluetooth, SiriusXM, and connected services are included.
• Fuel efficiency: The LE is rated at 57 mpg in combined driving with front-wheel drive and 54 mpg with all-wheel drive. The XLE and Limited are rated at 52 mpg combined with front-wheel drive and 49 mpg with all-wheel drive.

Which 2024 Toyota Prius trim should I buy?

The 2024 Toyota Prius is offered in 3 trim levels: LE, XLE, and Limited.

Here's the short version:

• LE: This is the best-value choice if you want the strongest fuel economy and the lowest entry price. It keeps the Prius efficient and well equipped, while the smaller wheels help it deliver the best mpg in the lineup.
• XLE: This is the trim to consider if you want a more upscale feel without jumping all the way to the top. It adds a more attractive wheel setup and a larger touchscreen option, making it a smart middle ground for many shoppers.
• Limited: This is the pick if you want the most features, including the largest touchscreen, the JBL audio system, and available parking assistance tech. It makes sense if you value convenience and tech more than maximum efficiency.

Toyota Safety Sense 3.0 and blind-spot monitoring with rear cross-traffic alert are standard across the lineup.

Is now a good time to buy a used 2024 Toyota Prius?

This looks like a moderate, selective buyer’s market, so you can shop with some leverage if you’re patient.

• Deal availability: 29.2% of listings are priced as good or great deals.
• Inventory: There are 992 listings available.
• Price trend: Prices have softened 1.59% compared with last year.
• Clean inventory: 90.0% of listings are accident-free.

If you find a listing below $26,643.53, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2024 Toyota Prius's resale value?

The current average of $29,802 sits slightly below last year's $30,284.

That softer pricing suggests the market has eased a bit, which can help you buy more confidently now. For a future seller, it also means you should expect resale value to depend heavily on condition, mileage, and how well the car has been maintained.

Because the Prius has strong buyer appeal and efficient-hybrid demand, clean examples should remain easier to move than neglected ones. If you keep the car in good shape, the combination of efficiency and broad usefulness should help support demand later.

Vehicles with strong owner satisfaction ratings, like this model year's 5/5, tend to retain buyer demand, which supports resale value over time.

Is the 2024 Toyota Prius safe?

The 2024 Prius earns five-star ratings in every NHTSA assessment except rollover resistance, for which it gets a four-star rating. The IIHS calls it a Top Safety Pick+.

It earns a 9/10 safety score from our experts.

Toyota Safety Sense 3.0 is standard, and it includes adaptive cruise control, forward-collision warning with pedestrian detection, automatic emergency braking, lane-departure warning, lane-keeping assist, automatic high-beam headlights, and road sign recognition. Blind-spot monitoring with rear cross-traffic alert is also standard, and Proactive Driving Assist adds subtle steering and braking support when enabled.

One caveat is that the lane-centering system does not include hands-free Traffic Jam Assist, so you still need to keep input on the wheel.

Should I buy a 2024 Toyota Prius or consider a different year?

If you're weighing the 2024 against nearby model years, here's how to think about it:

Choose the 2024 if:

• 29.2% of listings are priced as good or great deals.
• Accident-free inventory is excellent at 90% — clean inventory, standard diligence applies.
• Price trend: Prices have softened 1.59% compared with last year.
• Owners rate it 5/5 — a strong satisfaction signal.
• It combines distinctive design with strong efficiency and everyday practicality.

Consider the 2023 if:

• At $28,171, the 2023 costs less than the current year's $29,802 average.
• It offers a sleeker redesign with more power and strong efficiency.

Consider the 2025 if:

• At $30,351, the 2025 costs more than the current year's $29,802 average.
• It adds a Nightshade trim with a blacked-out look.

The bottom line: If you want the best balance of price, efficiency, and broad appeal, the 2024 is the one to target. If you’re especially price-sensitive, the 2023 can save you money while keeping much of the same core appeal. If style updates matter more than value, the 2025 is worth a look, but you’ll pay more for it.

These recommendations are based on CarGurus' proprietary market data from August 28, 2026, CarGurus experts' opinions, and generative AI.