Summary

• With 5,962 currently listed for sale and an average price of $29,983.00, 32.0% of 2023 Toyota RAV4s for sale on CarGurus are rated as good or great deals.

• Favorably reviewed: Owners rated the 2023 Toyota RAV4 4.62 / 5 stars.

• 87.9% of 2023 RAV4 models on CarGurus are accident free.

• The 2023 Toyota RAV4 features an updated infotainment system, a stylish design, and multiple powertrain options, catering to a wide array of buyers.

Why it stands out

The 2023 Toyota RAV4 continues to be a top contender in the compact SUV market, known for its reliability, spacious interior, and excellent fuel economy. Its updated infotainment system finally aligns with modern expectations, offering features such as wireless Apple CarPlay and Android Auto connectivity, which enhance the driving experience. The vehicle's exterior design remains attractive and offers a rugged, adventurous look, especially evident in the Adventure and TRD Off-Road trims. Despite some criticisms regarding its performance—often deemed mild compared to competitors—the RAV4 compensates with strong safety ratings and a comfortable ride. The availability of hybrid options expands its appeal to fuel-conscious buyers, making it a versatile choice for families and individuals alike.

Other model years to consider

• 2024 Toyota RAV4

  • Average price: $30,524.00
  • Good/great deal percentage: 32.2%
  • User rating: 4.83 / 5
  • Total listings: 7,679

• 2022 Toyota RAV4

  • Average price: $27,683.00
  • Good/great deal percentage: 32.0%
  • User rating: 4.75 / 5
  • Total listings: 4,366

• 2020 Toyota RAV4

  • Average price: $23,621.00
  • Good/great deal percentage: 32.9%
  • User rating: 4.57 / 5
  • Total listings: 3,584

This analysis is based on CarGurus' proprietary market data from May 11, 2026, CarGurus experts' opinions, and generative AI.