Used 2023 Toyota Prius for Sale nearCincinnati, OH
Shop with transparent pricing.
Only show listings that include dealer fees- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Blue
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 38,103
- Stock #:
- 9691P
- VIN:
- JTDACAAU2R3023598


Sponsored by Mike Castrucci Chevrolet
2024 Toyota Prius
LE FWD
38,103 mi
$27,007
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Cutting Edge
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 66,619
- Stock #:
- AP3004512
- VIN:
- JTDACAAU7P3004512

Sponsored Listing
2023 Toyota Prius
LE FWD
66,619 mi
$23,374
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Cutting Edge
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 66,619
- Stock #:
- AP3004512
- VIN:
- JTDACAAU7P3004512

2023 Toyota Prius
LE FWD
66,619 mi
$23,374
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Supersonic Red
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Mileage:
- 19,268
- Stock #:
- R3024110
- VIN:
- JTDADABU1R3024110

2024 Toyota Prius
Limited AWD
19,268 mi
$36,057
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Transmission:
- Automatic
- Mileage:
- 101,808
- Stock #:
- 013842
- VIN:
- JTDACAAU7P3013842

2023 Toyota Prius
XLE FWD
101,808 mi
$23,598
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Blue
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 38,103
- Stock #:
- 9691P
- VIN:
- JTDACAAU2R3023598

2024 Toyota Prius
LE FWD
38,103 mi
$27,007
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red hot Pearlcoat
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 12,059
- Stock #:
- 897930
- VIN:
- JTDADABU4P3007203

2023 Toyota Prius
Limited AWD
12,059 mi
$31,761
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 27,465
- Stock #:
- 70223192
- VIN:
- JTDACAAU5R3034580

2024 Toyota Prius
LE FWD
27,465 mi
$29,647
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 34,963
- Stock #:
- 002731
- VIN:
- JTDADABU4P3002731

2023 Toyota Prius
XLE AWD
34,963 mi
$29,955
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 18,342
- Stock #:
- A1211A
- VIN:
- JTDACAAU1P3013075

2023 Toyota Prius
Limited FWD
18,342 mi
$30,443
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Cutting Edge
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 39,014
- Stock #:
- W009814
- VIN:
- JTDACAAU4P3009814

2023 Toyota Prius
XLE FWD
39,014 mi
$30,062
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Brown (Beige)
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 32,944
- Stock #:
- 001774
- VIN:
- JTDACAAU0P3001774

2023 Toyota Prius
XLE FWD
32,944 mi
$28,649
- Year:
- 2022
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 1.8L I4 Hybrid
- Exterior color:
- White
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Automatic
- Mileage:
- 61,968
- Stock #:
- 28867644
- VIN:
- JTDKAMFU2N3169126

2022 Toyota Prius
Limited FWD
61,968 mi
$27,997
CarGurus Analysis:
2023 Toyota Prius
With 50 currently listed for sale near Cincinnati, OH and an average price of $23,273, 56.0% of 2023 Toyota Priuses for sale on CarGurus are rated as good or great deals.
Favorably reviewed: Owners rated the 2023 Toyota Prius 4.33 / 5 stars and CarGurus experts gave it a 7.5 / 10.
100.0% of 2023 Prius models on CarGurus are accident free.
- Year:
- 2022
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 1.8L I4 Hybrid
- Exterior color:
- White
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 80,500
- Stock #:
- 153515
- VIN:
- JTDKAMFUXN3153515

2022 Toyota Prius
LE FWD
80,500 mi
$22,572
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Silver
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 5,398
- Stock #:
- 70069420
- VIN:
- JTDADABU0R3009825

2024 Toyota Prius
XLE AWD
5,398 mi
$35,597
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Silver
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Silver
- Transmission:
- Automatic
- Mileage:
- 45,523
- Stock #:
- 36299
- VIN:
- JTDACAAU5R3022686

2024 Toyota Prius
LE FWD
45,523 mi
$24,662
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Supersonic Red
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 33,127
- Stock #:
- MZZ6927
- VIN:
- JTDACAAU3R3025845

2024 Toyota Prius
XLE FWD
33,127 mi
$30,291
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Black
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 42,340
- Stock #:
- 28765136
- VIN:
- JTDACAAU5R3020243

2024 Toyota Prius
Limited FWD
42,340 mi
$31,247
- Year:
- 2022
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 1.8L I4 Hybrid
- Exterior color:
- White
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 75,620
- Stock #:
- 36126
- VIN:
- JTDKAMFU6N3168836

2022 Toyota Prius
LE FWD
75,620 mi
$23,062
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 18,895
- Stock #:
- P3014118
- VIN:
- JTDACAAU9P3014118

2023 Toyota Prius
Limited FWD
18,895 mi
$33,448
- Year:
- 2022
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 1.8L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 40,018
- Stock #:
- 70176342
- VIN:
- JTDKAMFU3N3185559

2022 Toyota Prius
LE FWD
40,018 mi
$26,297
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Mileage:
- 30,241
- Stock #:
- 020544
- VIN:
- JTDACAAU8R3020544

2024 Toyota Prius
XLE FWD
30,241 mi
$29,382
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Cutting Edge
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 45,897
- Stock #:
- R3011451
- VIN:
- JTDADABU6R3011451

2024 Toyota Prius
XLE AWD
45,897 mi
$31,251
CarGurus Analysis: 2023 Toyota Prius
overall

Summary
With 50 currently listed for sale near Cincinnati, OH and an average price of $23,273, 56.0% of 2023 Toyota Priuses for sale on CarGurus are rated as good or great deals.
Favorably reviewed: Owners rated the 2023 Toyota Prius 4.33 / 5 stars and CarGurus experts gave it a 7.5 / 10.
100.0% of 2023 Prius models on CarGurus are accident free.
Why it stands out
The 2023 Toyota Prius stands out first for its new look. After decades of being known more for efficiency than style, it arrives as one of the better-looking new cars to hit the market recently, and that sleeker design is a major part of its appeal. It also brings a huge jump in power without giving up the fuel-sipping character that made the Prius famous, so it feels more modern without abandoning its core mission.
That combination makes the 2023 Toyota Prius an especially interesting hatchback for buyers who want efficiency but do not want to settle for a car that feels dated. It also comes with impressive standard safety features and a reasonable suite of interior tech and comfort features. The tradeoffs are worth noting, though: it carries a significant price bump over the previous model, the engine can drone loudly when pushed hard, and interior space and cargo room have decreased.
Other model years to consider
- Average price: $10,332
- Good/great deal percentage: 12.7%
- User rating: 5 / 5
- Total listings: 63
- Average price: $13,995
- Good/great deal percentage: 33.3%
- User rating: 5 / 5
- Total listings: 42
- Average price: $30,508
- Good/great deal percentage: 77.1%
- User rating: 5 / 5
- Total listings: 48
This analysis is based on CarGurus' proprietary market data from September 14, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
4.4 Overall rating
Filter by rating
Old C
Reviewed a 2023 Toyota Prius on Jul 26, 2023
I got my XLE for 1000 under retail price. Right place right time I guess and so far I only have a few miles on it. So not to much to say other than it has remote start that is not listed on the window sticker and all the controls are easy to do. My biggest pet peeve is the antenna does not pick up my stations that my other Prius did in my driveway but they do come in down the road. Love the detail on the body lines that doesn’t look like the old ones. So far fuel mileage is way off on the estimate left for cruising range. Happy with Prius and will continue to buy them. Had the last one for almost 10 years so fingers crossed.
Rob G
Reviewed a 2023 Toyota Prius on Apr 29, 2024
Great purchase Love the 60 mpg! Great daily driver A toy also - not like my corvette or truck but a great car for long distance driving
Dale G
Reviewed a 2023 Toyota Prius on Jul 21, 2024
The information on the dash display might take some time to become familiar with. On my test drive I had trouble finding information that I wanted, partly because the graphics seem small compared to in my older Prius.
Compare 2023 Toyota Prius Trims in Cincinnati, OH
The 2023 Toyota Prius offers a range of trims with impressive fuel efficiency and advanced tech features, making it a great choice for eco-conscious drivers.
- Starting at $23,273
- Best MPG/MPGe: 57 city / 56 hwy
- Most Popular: LE FWD
Trim Overview
Prices updated weekly from CarGurus listings.
| LE FWD (Most Popular) | LE AWD | XLE FWD | XLE AWD | Limited FWD | Limited AWD | |
|---|---|---|---|---|---|---|
| Starting MSRP | $27,450 | $28,850 | $30,895 | $32,295 | $34,465 | $35,865 |
| Avg. Market Price | $23,273 | $23,273 | $23,273 | $23,273 | $23,273 | $23,273 |
| Positioning | Best value | AWD for less | Standard | AWD for less | Standard | Trail-ready |
| Standout Features | Backup camera, Bluetooth, Adaptive cruise control | Adaptive cruise control, Backup camera, Blind spot monitoring | Bluetooth, Leather seats, Sunroof/Moonroof | Backup camera, Adaptive cruise control, Navigation system | Bluetooth, Remote start, Premium package | Backup camera, Navigation system, Premium package |
| Drivetrain | FWD | AWD | FWD | AWD | FWD | AWD |
| Listings Available | 54 | 5 | 24 | 14 | 18 | 15 |
Quick Compare Table
Listing prices sourced from CarGurus — updated weekly. OEM specs from manufacturer data.
| LE FWD | LE AWD | XLE FWD | XLE AWD | Limited FWD | Limited AWD | |
|---|---|---|---|---|---|---|
| AI Summary | Best value with top fuel efficiency | AWD option at a competitive price | More luxury features for a standard trim | AWD with additional features | Premium features without the highest price | Trail-ready with luxury features |
| Avg. Market Price | $23,273 | $23,273 | $23,273 | $23,273 | $23,273 | $23,273 |
| MSRP | $27,450 | $28,850 | $30,895 | $32,295 | $34,465 | $35,865 |
| Engine | 2.0L 194 hp I4 Hybrid | 2.0L 196 hp I4 Hybrid | 2.0L 194 hp I4 Hybrid | 2.0L 196 hp I4 Hybrid | 2.0L 194 hp I4 Hybrid | 2.0L 196 hp I4 Hybrid |
| Drivetrain | FWD | AWD | FWD | AWD | FWD | AWD |
| MPG/MPGe (City/Hwy) | 57/56 | 53/54 | 52/52 | 49/50 | 52/52 | 49/50 |
| Backup Camera | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Bluetooth | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Blind Spot Monitoring | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Adaptive Cruise Control | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| CarPlay | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Android Auto | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Parking Sensors | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Heated Seats | ✓ | ✓ | ✓ | ✓ | — | ✓ |
| Remote Start | ✓ | — | — | — | ✓ | ✓ |
| Navigation System | ✓ | — | ✓ | ✓ | ✓ | ✓ |
| Leather Seats | — | — | ✓ | — | — | — |
| Active Listings | 54 | 5 | 24 | 14 | 18 | 15 |
Missing data displayed as "—".
Trim Deep Dives
LE FWD — "Who It's For"
The LE FWD is the pick for shoppers who want excellent fuel efficiency and essential features without paying for luxury upgrades.
- Avg. market price: $23,273 (updated weekly)
- MPG/MPGe: 57 city / 56 hwy
- Inventory: 54 listings
- View LE FWD listings
LE AWD — "Who It's For"
The LE AWD is the pick for shoppers who want all-wheel drive capability without a significant price increase over the base model.
- Avg. market price: $23,273 (updated weekly)
- MPG/MPGe: 53 city / 54 hwy
- Inventory: 5 listings — lower availability; may limit negotiating room
- View LE AWD listings
XLE FWD — "Who It's For"
The XLE FWD is the pick for shoppers who want a balance of luxury and efficiency without stepping up to the highest price tier.
- Avg. market price: $23,273 (updated weekly)
- MPG/MPGe: 52 city / 52 hwy
- Inventory: 24 listings
- View XLE FWD listings
XLE AWD — "Who It's For"
The XLE AWD is the pick for shoppers who want luxury features combined with all-wheel drive for better handling in various conditions.
- Avg. market price: $23,273 (updated weekly)
- MPG/MPGe: 49 city / 50 hwy
- Inventory: 14 listings — lower availability; may limit negotiating room
- View XLE AWD listings
Limited FWD — "Who It's For"
The Limited FWD is the pick for shoppers who want premium features and comfort without going for the highest trim level.
- Avg. market price: $23,273 (updated weekly)
- MPG/MPGe: 52 city / 52 hwy
- Inventory: 18 listings — lower availability; may limit negotiating room
- View Limited FWD listings
Limited AWD — "Who It's For"
The Limited AWD is the pick for shoppers who want a fully loaded Prius with all-wheel drive for enhanced performance in all conditions.
- Avg. market price: $23,273 (updated weekly)
- MPG/MPGe: 49 city / 50 hwy
- Inventory: 15 listings — lower availability; may limit negotiating room
- View Limited AWD listings
Trim Recommendations
Most Popular — LE FWD
With 54 active listings, the LE FWD is the clear volume leader in the lineup.
Best Budget Option — LE FWD
At $23,273 avg market price — below the lineup median of $23,273 — it's the most accessible entry point.
Best for Fuel Economy — LE FWD
The LE FWD offers the best fuel economy in the lineup with 57/56 MPG/MPGe.
These recommendations are based on CarGurus' proprietary market data from September 12, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
2023 Toyota Prius Price Trends
CarGurus tracks the prices of millions of used car listings every year. See how the average price of 2023 Toyota Prius prices has changed over time.
See more price trends2023 Toyota Prius Pricing Analysis: Cincinnati, OH Market Report
Pricing by Nearby Locations
Market Area: Cincinnati, OH
Key Insights
- Lowest Prices in Dayton: The city of Dayton, OH offers the most competitive average price at $22,987, indicating a potentially higher inventory or lower demand.
- Highest Prices in Louisville: In contrast, Louisville, KY has the highest average price at $27,128, suggesting stronger demand or limited supply in that market.
- Stable Pricing Across Cities: The average prices across nearby cities range from $22,987 to $27,128, indicating a relatively stable market with minor fluctuations.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Dayton, OH | 50 | $22,987 |
| Columbus, OH | 47 | $26,956 |
| Louisville, KY | 51 | $27,128 |
| Lima, OH | 33 | $24,873 |
Pricing by Trim Packages
Key Insights
- LE FWD is the Most Common Trim: The LE FWD trim leads the inventory with 54 listings, indicating strong demand for this base model.
- Price Variance Across Trims: The Limited AWD trim, priced at $35,865 MSRP, is the highest, reflecting a premium for additional features and capabilities.
- AWD Trims Have Limited Availability: The LE AWD trim has the least inventory with only 5 listings, suggesting lower demand or higher pricing pressure in the AWD segment.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| LE FWD | 54 | $27,450 | FWD | 2.0L 194 hp I4 Hybrid |
| XLE FWD | 25 | $30,895 | FWD | 2.0L 194 hp I4 Hybrid |
| Limited FWD | 17 | $34,465 | FWD | 2.0L 194 hp I4 Hybrid |
| XLE AWD | 13 | $32,295 | AWD | 2.0L 196 hp I4 Hybrid |
| Limited AWD | 15 | $35,865 | AWD | 2.0L 196 hp I4 Hybrid |
| LE AWD | 5 | $28,850 | AWD | 2.0L 196 hp I4 Hybrid |
Pricing Analysis by Model Year
Key Insights
- New Models Command Premium Prices: The 2026 Toyota Prius is priced at $33,974, which is approximately 19.0% above its MSRP, indicating strong demand for the latest model.
- Depreciation Trends: The 2015 Toyota Prius shows significant depreciation, with an average price of $10,766, reflecting a -53.7% drop from its original MSRP.
- Best Value in Recent Models: The 2025 model is priced at $26,129, which is -0.8% below its MSRP, suggesting it may offer good value for buyers looking for a nearly new vehicle.
Model Year Pricing
| Model Year | Original MSRP | Avg Price | Price vs MSRP |
|---|---|---|---|
| 2026 Toyota Prius | $28,550 | $33,974 | +19.0% |
| 2025 Toyota Prius | $28,350 | $26,129 | -0.8% |
| 2024 Toyota Prius | $27,950 | $29,984 | +7.3% |
| 2022 Toyota Prius | $25,075 | $24,476 | -2.4% |
| 2019 Toyota Prius | $23,770 | $21,120 | -11.2% |
| 2017 Toyota Prius | $23,475 | $18,720 | -20.3% |
| 2015 Toyota Prius | $23,215 | $10,766 | -53.7% |
These recommendations are based on CarGurus' proprietary market data from September 16, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
How much does the 2023 Toyota Prius cost?
| Metric | Value |
|---|---|
| Current Average Price | $28,506 |
| Year-Round Low | $26,063 |
| Year-Round High | $28,552 |
| Average Price a Year Ago | $28,010 |
| Change vs. Last Year | +1.77% |
Prices are up 1.77% year-over-year — a sign of continued demand for this model year.
There are 903 listings available, which suggests a healthy amount of inventory for shoppers to compare.
Is the 2023 Toyota Prius a good car?
Generally — the 2023 Toyota Prius earns a 4.33/5 user rating and a 7.5/10 expert rating. The model scores 9/10 across Look and feel and Safety.
The 2023 Prius stands out as a hatchback that pairs a sleeker design with a big jump in power, while still keeping the efficiency focus that defines the nameplate. It also brings impressive standard safety features and a reasonable suite of interior tech and comfort features, which makes it appealing if you want a modern-feeling hybrid for everyday use.
The trade-offs are real, though: the price is up significantly versus the previous model, the engine can drone loudly when pushed hard, and interior space and cargo room have decreased.
The model’s 33.0% good-or-great deal rate suggests there are still worthwhile listings to find.
Is the 2023 Toyota Prius reliable?
Owners rate it 4.33/5, a solid signal of long-term satisfaction.
The 2023 Prius is presented as a hybrid that keeps its efficiency-first mission while adding more power and a more polished driving feel. Its new powertrain is described as more athletic and eager than before, with ample acceleration for everyday driving, and the ride remains composed over rough surfaces.
The performance notes also point to a car that feels more modern and more capable without losing the fuel-sipping character that made the Prius famous. On the cost side, the higher starting price is a notable change, but the model’s standard equipment and efficiency help support the ownership case.
For used buyers, the main long-term risk is paying more upfront for a car whose value depends on whether you prioritize efficiency and modern features over maximum space and low purchase price.
What should I look for when buying a used 2023 Toyota Prius?
Accident-free inventory is solid at 85.7% — always verify the vehicle history report.
You should still check the vehicle history report carefully and prioritize a pre-purchase inspection, especially if you’re comparing cars with similar prices. Focus on overall condition, since the model’s value proposition depends heavily on whether the car has been well cared for and whether the equipment you want is actually present.
Key things to evaluate:
- Trim level: The LE brings the essentials, including the standard safety suite and an 8-inch touchscreen, while the XLE adds 19-inch wheels, faux leather seats, a power driver’s seat, wireless smartphone charging, front and rear parking sensors, and a smart key. The Limited adds the larger screen, glass roof, JBL sound system, ventilated front seats, heated steering wheel, power tailgate, and Digital Key.
- Powertrain: You get a new 2.0-liter four-cylinder engine paired with a more powerful electric motor and lithium-ion battery. FWD models make 194 total horsepower, while AWD models make 196 total horsepower, and the car uses a continuously variable automatic transmission.
- Safety package: Toyota Safety Sense 3.0 is standard on all trims and includes radar-based adaptive cruise control, pre-collision braking with pedestrian and cyclist detection, lane-departure alerts with steering assist, lane-tracing assist, and Proactive Driving Assist. Blind-spot monitoring with rear cross-traffic alerts is also included, while Advanced Park is available on the Limited.
- Infotainment: The LE and XLE come with an 8-inch touchscreen with wireless Apple CarPlay and Android Auto. The XLE can be optioned with a 12.3-inch screen, and that larger display is standard on the Limited. All trims also get a 7-inch digital instrument cluster.
- Fuel efficiency: The model keeps its fuel-sipping character, and AWD adds $1,400 across the lineup.
Which 2023 Toyota Prius trim should I buy?
The 2023 Toyota Prius is offered in 3 trim levels: LE, XLE, Limited.
Here's the short version:
- LE: This is the value-focused choice if you want the Prius experience at the lowest entry price. It includes the standard safety suite, an 8-inch touchscreen with wireless Apple CarPlay and Android Auto, and the core hybrid hardware without extra frills.
- XLE: This is the best-value trim for most shoppers because it adds a stronger mix of comfort and convenience features, including 19-inch wheels, faux leather seats, a power driver’s seat, wireless smartphone charging, front and rear parking sensors, and a smart key.
- Limited: Choose this if you want the most equipment, including the larger screen, glass roof, JBL audio, ventilated front seats, heated steering wheel, power tailgate, and Digital Key.
All trims get Toyota Safety Sense 3.0, and the Limited can also be optioned with Advanced Park.
Is now a good time to buy a used 2023 Toyota Prius?
This looks like a moderate, selective-buyer market, so you should shop carefully and compare listings closely.
- Deal availability: 33.0% of listings are priced as good or great deals.
- Inventory: There are 903 listings available.
- Price trend: Prices are up 1.77% year-over-year.
- Clean inventory: 85.7% of listings are accident-free.
If you find a listing below $26,063, that's toward the low end of the year-round range and worth acting on quickly.
What is the 2023 Toyota Prius's resale value?
The current average of $28,506 sits slightly above last year's $28,010.
That year-over-year increase suggests the market has remained supportive of this model year, which is a positive sign if you plan to sell later. A stable or rising price trend usually means buyers still see value in the car’s mix of efficiency, style, and standard equipment.
The Prius also benefits from strong shopper interest relative to its segment, which can help keep demand steady when you eventually list it. If you buy well and keep the car in good condition, that should help preserve more of its value over time.
Vehicles with solid owner satisfaction ratings, like this model year's 4.33/5, tend to retain buyer demand, which supports resale value over time.
Is the 2023 Toyota Prius safe?
The 2023 Prius has Toyota’s latest suite of active safety features bundled together as Toyota Safety Sense 3.0.
It earns a 9/10 safety score from our experts.
That standard suite includes radar-based adaptive cruise control that works at any speed, pre-collision braking with pedestrian and cyclist detection, lane-departure alerts with steering assist, lane-tracing assist, and Proactive Driving Assist. You also get stability control, traction control, eight airbags including seat-mounted side airbags, and blind-spot monitoring with rear cross-traffic alerts.
All of those driver-assistance features are standard on every trim, so you do not need to move up the lineup to get the core safety package. The Limited trim can also be optioned with Advanced Park.
Should I buy a 2023 Toyota Prius or consider a different year?
If you're weighing the 2023 against nearby model years, here's how to think about it:
Choose the 2023 if:
- 33.0% of listings are priced as good or great deals.
- Accident-free inventory is solid at 85.7% — always verify the vehicle history report.
- Price trend: Prices are up 1.77% year-over-year.
- Owners rate it 4.33/5 — a solid satisfaction signal.
- It brings a major redesign with more power and a sleeker look.
Consider the 2024 if:
- At $29,975, the 2024 costs more than the current year's $28,506 average.
- It adds available plug-in hybrid power and up to 57 mpg combined.
The bottom line: If you want the newer design and strong standard safety at a lower average price, the 2023 is the smarter starting point. If you’re willing to spend more for the next model year’s added efficiency and available plug-in hybrid setup, the 2024 is the better upgrade path. For price-sensitive buyers, the 2023 remains the more approachable buy.
These recommendations are based on CarGurus' proprietary market data from September 15, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
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