Used 2020 Toyota Prius for Sale near Milwaukee, WI

The Toyota Prius continues to be a leader among hybrids with versatility, technology, and an available all-wheel-drive variant.

Ever heard of an eponym? It’s a brand or product that is so popular that it’s come to define its respective market. Think of Kleenex for tissues or Band-Aid for medical bandages. For hybrids, the Toyota Prius has ascended to near-eponym status. It was one of the first—and remains one of the most popular—hybrids ever made.

As automakers across the industry are rolling out more hybrid models, the Prius continues to be the standard-bearer of this genre. This is largely due to the fact that the Prius is a dedicated hybrid, rather than a hybrid variant of an existing model.

Throughout the industry, different companies are taking different approaches to alt-fuel vehicles, including full-electric and hydrogen fuel cell powertrains. The Prius endures as the leader in hybrid power due to a focus on fuel efficiency that doesn’t compromise on style, drivability, and versatility. So how does the Prius hold its ground as more players enter the fray? Read on to find out.