2024 Toyota RAV4 Prime Reviews, Pricing & Specs
Overview
The plug-in hybrid 2024 Toyota RAV4 Prime offers an impressive 42 miles of electric range and quick acceleration.
Toyota’s hybrids are among the most refined and well-thought-out electrified vehicles around. The RAV4 Prime is an excellent example, offering strong acceleration and a surprisingly engaging driving experience not seen in other Toyota SUVs. It comes equipped with a wide range of safety and comfort technologies, and it brings impressive fuel economy to boot.
What’s New for the 2024 Toyota RAV4 Prime
The RAV4 is due for an overhaul at some point in the near future, but it enters the 2024 model year with no major changes to report. The plug-in hybrid SUV retains its efficiency and 42 miles of all-electric range.
Design
The basic RAV4 look has remained the same for years. Toyota offers two-tone paint options, and 18-inch wheels come standard. The higher XSE trim adds 19-inch wheels and tasteful chrome accents. Unlike the standard RAV4, the Prime does not come in a more rugged Adventure trim, and its styling focuses more on the sporty side than projecting off-road capability. Toyota offers few options for the Prime’s exterior, but buyers can add blacked-out emblems and body-side moldings.
Powertrain
The RAV4 Prime gets a 2.5-liter four-cylinder engine and an electric motor making a combined 302 horsepower. That surprising output reaches all four wheels through a continuously variable transmission (CVT). Before the GR Corolla came along, the RAV4 Prime was one of Toyota’s quickest vehicles, second only to the GR Supra in acceleration times. That said, the CVT isn’t the most accommodating for performance, and it lets the engine wail under heavy acceleration. There’s good power for in-town commuting and highway cruising, however, and the Prime never feels underpowered for the situation.
Interior
The five-seat RAV4 Prime comes standard with cloth upholstery, heated seats, and a leather-wrapped steering wheel. The higher trim adds ventilated front seats, heated rear outboard seats, and a heated steering wheel. Both rows of seating offer adequate room for adults, and the SUV’s car seat LATCH anchors are some of the easier-to-use examples on the market today.
Technology
Toyota equips a standard 8-inch touchscreen and 7-inch digital gauge cluster. Wireless Apple CarPlay and Android Auto are also standard, along with six speakers, SiriusXM, Bluetooth, multiple USB inputs, dual-zone climate controls, HD radio, and more. A 10.5-inch touchscreen is available, and the higher trim adds a JBL premium stereo, navigation, wireless device charging, a digital rearview mirror system, and more.
Safety
The Toyota Safety System 2.5+ comes standard, which includes automatic emergency braking, forward collision warning, lane-keep assist, lane-departure alert, adaptive cruise control, and automatic high beams. Blind-spot monitoring and rear cross-traffic alert are available.
Pricing
Pricing for the 2024 Toyota RAV4 Prime starts at $43,690. The higher XSE trim starts at $47,560. Toyota doesn’t offer many upgrades, but buyers can add a weather and moonroof package to the base trim for $1,665, while the XSE is available with rear heated seats for $815 and a premium package for $2,960.
What owners say
Love having a 40+ mile EV range and flexibility of a hybrid after that. Rides nicely and very comfortable.
March 17, 2024Just bought this to replace an older PHEV (Volvo XC60 T8) and except for the higher level of road noise its a huge improvement in every way. Im very happy with it and consider it pretty much ideal for me.
March 17, 2024Overpriced for what you get. Better offering from other manufacturers
February 2, 2024What owners say
Love having a 40+ mile EV range and flexibility of a hybrid after that. Rides nicely and very comfortable.
March 17, 2024Just bought this to replace an older PHEV (Volvo XC60 T8) and except for the higher level of road noise its a huge improvement in every way. Im very happy with it and consider it pretty much ideal for me.
March 17, 2024Overpriced for what you get. Better offering from other manufacturers
February 2, 2024I thought the car drove well. The cab noise is higher than my Rogue while burning gas and quieter while on EV. I had the misconception that I could drive this car like an EV in the winter time but the engine is needed to provide heat to the car. In our 30 min test drive I found that we were truly EV for about 1/3 of the time. This still results in better mileage but was not what we expected. We are trying to make the step to EV and thought this was the best approach. (it may improve more when the car is completely warmed up and is probably the reason the car was already running when we approached the vehicle to test drive it) . It’s my opinion that the used version is overpriced due to the unavailability of new vehicles. We were quoted 4 years for a new vehicle with no guarantee what the vehicle would be when it arrived. If the wait is truly 4 years I am worried about the future of Toyota. They make a great product but can’t expect customers to wait that long for a vehicle. I think the car is a good value at the target price set by car gurus. There is not a real good comparable car on the market with the same 68km EV range. In AWD.
January 22, 2024Trims & specs
Base MSRP N/A | Seating N/A |
Engine N/A | Cargo Capacity N/A |
Combined MPG N/A | Drivetrain N/A |
Base MSRP $47,560 | Seating 5 |
Engine 2.5L 302 hp I4 Hybrid | Cargo Capacity 33.4 cu ft |
Combined MPG 38 | Drivetrain AWD |
Base MSRP $43,690 | Seating 5 |
Engine 2.5L 302 hp I4 Hybrid | Cargo Capacity 33.5 cu ft |
Combined MPG 38 | Drivetrain AWD |
Pricing trends
MSRP range
$43,690 - $47,560
Current avg. market price
$38,760
Trending down by 2.1% this month
May 2026 - November 2026
