2023 Toyota RAV4 Prime Reviews, Pricing & Specs
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Toyota’s electrification strategy includes several engine and fuel types. The automaker is well-known for its extensive hybrid and plug-in hybrid (PHEV) offerings, and nowhere is that prowess on better display than in the 2023 RAV4. Offered in gas and hybrid formats in addition to as a plug-in hybrid, the venerable SUV brings something for everyone. In fact, the PHEV RAV4 Prime was once Toyota’s second-quickest vehicle behind the Supra, but the GR Corolla now wears that crown.
The 2023 RAV4 Prime gets an updated infotainment interface, which pulls Toyota’s tech RAV4 offering from the stone age into the modern age. Two trims are on offer in 2023: SE and XSE. Both models come with a 2.5-liter four-cylinder engine and an electric motor. Combined output lands at 302 horsepower, which reaches all four wheels through a continuously variable transmission (CVT).
Acceleration is strong, and while it’s not stunning by any stretch of the imagination, there’s more power than expected. In-town driving, including scooting in and out of traffic, is a breeze, and reaching highway speeds feels almost effortless. Passing is equally as confident, though the CVT does let the engine wail more than it should at higher speeds.
Toyota did a good job with chassis and suspension tuning, and the RAV4 Prime feels more competent than expected as a result. It’s not thrilling or giggle-inducing, but the SUV is more capable in the corners than many think it would be, and its regenerative braking system isn’t too sticky or overly sensitive like some.
Five people can ride in relative comfort, and the Prime’s standard cloth upholstery feels more expensive than it is. Heated seats come by default, and the XSE trim adds synthetic leather upholstery, ventilated front seats, and heated rear seats. Some RAV4 competitors offer more generous rear legroom, but there’s enough space for adults to ride comfortably. Cargo space is average, at 33.5 cubic feet behind the second-row seats.
An 8-inch touchscreen comes standard, along with a 7-inch digital gauge cluster. Toyota offers a 10.5-inch touchscreen in the XSE, which brings a 12.3-inch digital gauge cluster and an 11-speaker JBL sound system. Wireless Apple CarPlay and Android Auto, Amazon Alexa, Wi-Fi, Bluetooth, dual-zone climate controls, multiple USB ports, and SiriusXM radio come standard.
Crash test results aren’t yet available for the 2023 RAV4 Prime, but the 2022 model picked up a Top Safety Pick + award from the Insurance Institute for Highway Safety (IIHS). Standard safety tech is generous and includes lane-keep assist, lane-departure alerts, traffic-sign recognition, blind-spot monitoring, rear cross-traffic alerts, adaptive cruise, and more. The Premium Package adds a head-up display, a surround-view camera, rain-sensing wipers, and reverse automatic emergency braking.
Pricing for the 2023 RAV4 Prime starts at $42,340, and the top XSE trim starts at $46,210. True to form, Toyota doesn’t offer many upgrades for the Prime, other than two options packages and various accessories.
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2023 Toyota RAV4 Prime Pricing
Trims & specs
Air Conditioning
Automatic climate control front air conditioning · Dual front air conditioning zones
Airbags
Dual front airbags · Driver knee airbags · Passenger airbag deactivation: occupant sensing deactivation · Front side airbags · Rear side curtain airbags
Audio System
Antenna Type: mast · Voice recognition audio system · Bluetooth auxiliary audio input · Gracenote internet radio · Touch screen display radio · Satellite Radio: SiriusXM · Total Number of Speakers: 6
Brakes
ABS: 4-wheel · Braking assist: hill start assist · Electronic parking brake: auto off · Front brake diameter: 12.9 · Front brakes: ventilated disc · Rear brake diameter: 12.4 · Rear brakes: ventilated disc
Comfort Features
Armrests: rear center with cupholders · Center console trim: simulated alloy · Dash trim: simulated alloy · Door trim: simulated alloy · Floor Material: carpet · Shift knob trim: leather · Steering wheel trim: leather
Convenience Features
Adaptive stop and go cruise control: semi-automatic · Assist handle: front · Autonomous lane guidance: lane centering · Cargo area power outlet: 12V · Cargo cover: retractable · Center console: front console with armrest and storage · Cruise control: adaptive · Cupholders: front · Memorized settings: liftgate · Multi-function remote: trunk release · One-touch windows: 4 · Power outlet(s): USB front · Power steering: speed-proportional · Power windows: lockout button · Reading lights: front · Steering wheel: tilt and telescopic · Steering wheel mounted controls: phone · Storage: in dash · Vanity mirrors: dual illuminating
Driver Seat
Adjustable lumbar support: power · Power adjustments: 8
Drivetrain
4WD Type: on demand · Axle ratio: 3.61
Engine
EV battery capacity: 18.1 kWh · EV on-board charger rating: 6.6 kW · Electric Charge Cord: 120 volt · Electric Motor Battery Type: lithium ion · Electric Motor HP: 179 · Electric Motor Power Output (Kilowatts): 134 · Electric Motor Torque: 199 · Electric motor charger connector: SAE J1772 · Electric motor charging time: 2.5 hours · Electric motor charging time (120V): 12 hours · Electric motor miles per charge: 42 · Hybrid Gas Engine HP: 177 · Hybrid Gas Engine HP@RPM: 6000 · Hybrid Gas Engine Torque: 165 · Hybrid gas Engine Torque@RPM: 3600 · Oil cooler: auxiliary
Exterior Features
Door handle color: body-color · Exhaust: dual exhaust tips · Exhaust tip color: chrome · Fender lip moldings: black · Front bumper color: body-color · Grille color: body-color surround · Headlamp bezel color: chrome · Mirror color: body-color · Rear bumper color: black · Rear spoiler: roofline spoiler · Rear spoiler color: body-color · Rear trunk/liftgate: liftgate · Rocker panel color: black · Window trim: chrome
Headrests
Front headrests: adjustable · Number of front headrests: 2 · Number of rear headrests: 3
Hybrid
Starter Type: motor/generator
In Car Entertainment
Connected in-car apps: Google search · Infotainment: Toyota Audio Multimedia · Infotainment screen size: 8 in. · Smartphone integration: wireless Apple CarPlay
Instrumentation
Fuel economy display: MPG · Instrument cluster screen size: 7 in. · Warnings and reminders: maintenance reminder
Lights
Daytime running lights: LED · Exterior entry lights: security approach lamps · Headlights: wiper activated · Tail and brake lights: LED
Mirrors
Exterior mirrors: power · Inside rearview mirror: manual day/night
Passenger Seat
Manual Adjustments: 4
Rear Seats
Type: 60-40 split bench
Roof
Roof rails: black
Safety
Automatic emergency braking: intersection/junction turn · Camera system: rearview · Child seat anchors: LATCH system · Cross Traffic Alert: rear · Crumple zones: front · Impact absorbing seats: dual front · Impact sensor: post-collision safety system · Pre-Collision Warning System: visual warning · Pre-collision warning system: intersection/junction turn · Rearview monitor: in dash
Seatbelts
Emergency locking retractors: front and rear · Front seatbelts: 3-point · Seatbelt force limiters: front and rear · Seatbelt pretensioners: front and rear · Seatbelt warning sensor: driver and passenger · Second row seatbelts: 3-point
Seats
Driver seat power adjustments: height · Front seat type: bucket · Passenger seat manual adjustments: reclining · Rear headrests: adjustable · Rear seat folding: split · Rear seat manual adjustments: reclining · Upholstery: contrast stitching
Security
Power door locks: anti-lockout
Spare Tire
Mount Location: inside · Size: temporary
Spare Wheel
Rim type: aluminum alloy
Stability and Traction
Traction control: with trailer stability control
Steering
Steering ratio: 14.3 · Turns lock-to-lock: 2.8
Suspension
Front Arm Type: lower control arms · Front Shock Type: gas shock absorbers · Front Spring Type: coil springs · Front Stabilizer Bar: diameter 25 mm · Front Suspension Classification: independent · Front Suspension Type: MacPherson struts · Rear Shock Type: gas shock absorbers · Rear Spring Type: coil springs · Rear Stabilizer Bar: diameter 23 mm · Rear Suspension Classification: independent · Rear Suspension Type: multi-link
Telematics
Driver assistance app: roadside assistance · Electronic messaging assistance: with read function · Phone: voice activated · Phone wireless data link: Bluetooth · Smart device app compatibility: Toyota Connected Services · Smart device app function: security event/collision alert · Wifi: hotspot
Tires
Type: all season
Tires and Rims
Wheels: aluminum with painted accents
Wheels
Wheel spokes: 5
Windows
Front wipers: variable intermittent · Laminated glass: acoustic front side · Liftgate window: fixed · Power windows: with safety reverse · Rear wiper: intermittent
Air Conditioning
Automatic climate control front air conditioning · Dual front air conditioning zones
Airbags
Passenger seat cushion front airbags · Driver knee airbags · Passenger airbag deactivation: occupant sensing deactivation · Front side airbags · Rear side curtain airbags
Audio System
Antenna Type: mast · Voice recognition audio system · USB auxiliary audio input · Gracenote internet radio · Premium Brand: JBL · AM/FM radio · Satellite Radio: SiriusXM · 1 subwoofer · Total Number of Speakers: 10 · Watts: 800
Brakes
ABS: 4-wheel · Braking assist: hill start assist · Electronic parking brake: auto off · Front brake diameter: 12.9 · Front brakes: ventilated disc · Rear brake diameter: 12.4 · Rear brakes: ventilated disc
Comfort Features
Armrests: rear center with cupholders · Center console trim: simulated alloy · Dash trim: simulated alloy · Door trim: simulated alloy · Floor Material: carpet · Shift knob trim: leather · Steering wheel trim: leather
Convenience Features
Adaptive stop and go cruise control: semi-automatic · Ambient lighting: color · Assist handle: front · Autonomous lane guidance: lane centering · Cargo area power outlet: 12V · Cargo cover: retractable · Center console: front console with armrest and storage · Cruise control: adaptive · Cupholders: front · Dimming rearview mirror: auto-dimming · Memorized settings: liftgate · Multi-function remote: trunk release · One-touch windows: 4 · Power outlet(s): 12V front · Power steering: speed-proportional · Power windows: lockout button · Reading lights: rear · Steering wheel: tilt and telescopic · Steering wheel mounted controls: audio · Storage: door pockets · Universal garage door opener: Homelink · Vanity mirrors: dual illuminating
Driver Seat
Adjustable lumbar support: power · Power adjustments: 8
Drivetrain
4WD Type: on demand · Axle ratio: 3.61
Engine
EV battery capacity: 18.1 kWh · EV on-board charger rating: 6.6 kW · Electric Charge Cord: 120 volt · Electric Motor Battery Type: lithium ion · Electric Motor HP: 179 · Electric Motor Power Output (Kilowatts): 134 · Electric Motor Torque: 199 · Electric motor charger connector: SAE J1772 · Electric motor charging time: 2.5 hours · Electric motor charging time (120V): 12 hours · Electric motor miles per charge: 42 · Hybrid Gas Engine HP: 177 · Hybrid Gas Engine HP@RPM: 6000 · Hybrid Gas Engine Torque: 165 · Hybrid gas Engine Torque@RPM: 3600 · Oil cooler: auxiliary
Exterior Features
Door handle color: body-color · Exhaust: dual exhaust tips · Exhaust tip color: chrome · Fender lip moldings: black · Front bumper color: body-color · Grille color: body-color surround · Headlamp bezel color: chrome · Mirror color: black · Paint: contrast roof · Rear bumper color: black · Rear spoiler: roofline spoiler · Rear spoiler color: black · Rear trunk/liftgate: power operated · Rocker panel color: black · Window trim: chrome
Headrests
Front headrests: adjustable · Number of front headrests: 2 · Number of rear headrests: 3
Hybrid
Starter Type: motor/generator
In Car Entertainment
Connected in-car apps: Google POIs · Infotainment: Toyota Audio Multimedia · Infotainment screen size: 10.5 in. · Smartphone integration: wireless Android Auto
Instrumentation
Fuel economy display: range · Instrument cluster screen size: 12.3 in. · Warnings and reminders: low fuel level
Lights
Daytime running lights: LED · Exterior entry lights: security approach lamps · Headlights: LED · Tail and brake lights: LED
Mirrors
Exterior mirrors: power
Passenger Seat
Manual Adjustments: 4
Rear Seats
Type: 60-40 split bench
Roof
Moonroof: one-touch open/close · Roof rails: black
Safety
Automatic emergency braking: intersection/junction turn · Camera system: rearview · Child seat anchors: LATCH system · Cross Traffic Alert: rear · Crumple zones: front · Impact absorbing seats: dual front · Impact sensor: door unlock · Pre-Collision Warning System: audible warning · Pre-collision warning system: intersection/junction turn · Rearview monitor: in dash
Seatbelts
Emergency locking retractors: front and rear · Front seatbelts: 3-point · Seatbelt force limiters: front and rear · Seatbelt pretensioners: front · Seatbelt warning sensor: driver and passenger · Second row seatbelts: 3-point
Seats
Driver seat power adjustments: reclining · Front seat type: bucket · Passenger seat manual adjustments: reclining · Rear headrests: adjustable · Rear seat folding: flat · Rear seat manual adjustments: reclining · Upholstery: contrast stitching · Upholstery accents: cloth
Security
Power door locks: anti-lockout
Spare Tire
Mount Location: inside · Size: temporary
Spare Wheel
Rim type: aluminum alloy
Stability and Traction
Traction control: with trailer stability control
Steering
Steering ratio: 14.4 · Turns lock-to-lock: 2.7
Suspension
Front Arm Type: lower control arms · Front Shock Type: gas shock absorbers · Front Spring Type: coil springs · Front Stabilizer Bar: diameter 25 mm · Front Suspension Classification: independent · Front Suspension Type: MacPherson struts · Rear Shock Type: gas shock absorbers · Rear Spring Type: coil springs · Rear Stabilizer Bar: diameter 23 mm · Rear Suspension Classification: independent · Rear Suspension Type: multi-link
Telematics
Driver assistance app: roadside assistance · Electronic messaging assistance: with voice recognition · Navigation system: touch screen display · Phone: voice activated · Phone wireless data link: Bluetooth · Smart device app compatibility: Toyota Connected Services · Smart device app function: security event/collision alert · Wifi: hotspot
Tires
Type: all season
Tires and Rims
Wheels: aluminum with painted accents
Wheels
Wheel spokes: 5
Windows
Front wipers: variable intermittent · Laminated glass: acoustic front side · Liftgate window: fixed · Power windows: with safety reverse · Rear wiper: intermittent