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2025 Ford Explorer vs 2025 Lincoln Aviator

2025 Ford Explorer
2025 Ford Explorer
$40,050MSRP
Overview
Overview
OverviewShop Now
2025 Lincoln Aviator
2025 Lincoln Aviator
$57,830MSRP
Overview
Overview
OverviewShop Now
2025 Ford Explorer
$40,050MSRP
Overview
Overview
OverviewShop Now
2025 Lincoln Aviator
$57,830MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP

$40,050

MSRP

$57,830

Listings

367

Listings

77

Ratings & Reviews

User Reviews
User Reviews

Expert reviews

8.0 out of 10

Expert reviews

7.8 out of 10

Pros

  • Fun to drive

  • Comfortable

  • Easy-to-use technology

Cons

  • No hybrid or plug-in hybrid option

  • No off-road trim level

  • Cramped third-row

Pros

  • Stylish design

  • Impressive technology

  • Great safety ratings

Cons

  • Poor fuel economy

  • Poor ride quality (22-inch wheels)

  • Cramped third-row seats

2025 Ford Explorer Reviews Summary

Thanks to numerous changes for 2025, the Ford Explorer is a more appealing alternative to the seemingly countless choices in the midsize three-row SUV segment. Highlights include sophisticated new infotainment and safety technologies, improved interior quality, bolder styling, and a simplified lineup offering Active, ST-Line, Platinum, and ST trim levels. Also, as the prices of rivals have risen, the 2025 Ford Explorer seems properly priced in comparison.

Verdict: Ford’s updates to the Explorer for the 2025 model year have a positive effect on the SUV’s desirability. It looks tougher, it feels nicer inside, and the family-friendly SUV leaps forward technologically. Turbocharged power and a rear-drive platform add driving enjoyment. All that’s missing is a more comfortable third-row seat, an electrified powertrain option, and an off-road trim level.

2025 Lincoln Aviator Reviews Summary

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

No video found

Popular Features & Specs

Engine

2.3L 300 hp I4

Engine

3.0L 400 hp V6

Drive Train

RWD

Drive Train

RWD

Seating Capacity

7

Seating Capacity

7

Horsepower

300 hp @ 5500 rpm

Horsepower

MPG City

20

MPG City

18

MPG Highway

29

MPG Highway

25
2025 Ford Explorer
2025 Ford Explorer
$40,050MSRP
Overview
Overview
OverviewShop Now
2025 Lincoln Aviator
2025 Lincoln Aviator
$57,830MSRP
Overview
Overview
OverviewShop Now
2025 Ford Explorer
$40,050MSRP
Overview
Overview
OverviewShop Now
2025 Lincoln Aviator
$57,830MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP
$40,050
$57,830
Listings

Ratings & Reviews

User reviews

5.0

5.0

Expert reviews

8.0 out of 10

Read full review

7.8 out of 10

Read full review
Pros & cons

Pros

  • Fun to drive

  • Comfortable

  • Easy-to-use technology

Cons

  • No hybrid or plug-in hybrid option

  • No off-road trim level

  • Cramped third-row

Pros

  • Stylish design

  • Impressive technology

  • Great safety ratings

Cons

  • Poor fuel economy

  • Poor ride quality (22-inch wheels)

  • Cramped third-row seats

Summary

Thanks to numerous changes for 2025, the Ford Explorer is a more appealing alternative to the seemingly countless choices in the midsize three-row SUV segment. Highlights include sophisticated new infotainment and safety technologies, improved interior quality, bolder styling, and a simplified lineup offering Active, ST-Line, Platinum, and ST trim levels. Also, as the prices of rivals have risen, the 2025 Ford Explorer seems properly priced in comparison.

Verdict: Ford’s updates to the Explorer for the 2025 model year have a positive effect on the SUV’s desirability. It looks tougher, it feels nicer inside, and the family-friendly SUV leaps forward technologically. Turbocharged power and a rear-drive platform add driving enjoyment. All that’s missing is a more comfortable third-row seat, an electrified powertrain option, and an off-road trim level.

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

Video
No video found

Popular Features & Specs

Engine
2.3L 300 hp I4
3.0L 400 hp V6
Drive Train
RWD
RWD
Seating Capacity
7
7
Horsepower
300 hp @ 5500 rpm
MPG City
20
18
MPG Highway
29
25
Look and feel

2025 Ford Explorer

8/10

2025 Lincoln Aviator

8/10

The 2025 Ford Explorer continued to build on its previous redesign, which had shifted the midsize SUV from a front-wheel-drive to a rear-wheel-drive platform. This change had already given the Explorer a more balanced and sleek appearance, with a "floating" roof and a greenhouse that tapered into the liftgate. The refreshed 2025 model further enhanced this design with a restyled front end, making it appear wider and more ruggedly handsome. New LED taillights and a strip of trim connecting them added to the aesthetic appeal, while a variety of new wheel designs offered additional customization options. Inside, the Explorer saw significant improvements in terms of materials, colors, and design, making it more competitive in its segment. Ford streamlined the trim levels from eight to four, offering the Active, ST-Line, Platinum, and ST trims, with prices ranging from $39,755 to $55,505, excluding the destination charge.

The 2025 Lincoln Aviator shared its rear-wheel-drive platform with the Ford Explorer, benefiting from classic design proportions that gave it a sports wagon-like appearance. However, the 2025 styling updates made it appear less elegant and more generic, especially with the optional Jet Appearance Package. Inside, the Aviator offered a plush interior with a classic architectural sensibility, avoiding the screen-heavy approach of other Lincoln models. The Aviator's remote keyless entry fob was a disappointment, but the SUV's Phone as a Key technology and touchpad entry system offered modern alternatives. Lincoln offered the Aviator in Premiere, Reserve, and Black Label trims, with prices ranging from $60,990 to $89,090, including the destination charge. The Reserve II Package added numerous desirable features, enhancing the luxury experience.

Performance

2025 Ford Explorer

8/10

2025 Lincoln Aviator

6/10

The 2025 Ford Explorer offered two EcoBoost engine options. Most trims came with a turbocharged 2.3-liter four-cylinder engine producing 300 horsepower and 310 pound-feet of torque. The Explorer ST and optionally the Platinum trim featured a twin-turbocharged 3.0-liter V6 engine delivering 400 horsepower and 415 pound-feet of torque. All Explorers were equipped with a 10-speed automatic transmission and rear-wheel drive, with an optional four-wheel-drive system. The ST-Line test vehicle, with rear-wheel drive, averaged 23.8 mpg during testing. The Explorer's turbo four-cylinder engine provided quick acceleration, and the 10-speed automatic transmission offered decisive shifts. The ST-Line's performance was enhanced with larger wheels and performance brakes, making it enjoyable to drive on winding roads. The Explorer ST showcased its performance capabilities on a short autocross course, while the Platinum trim demonstrated the V6 engine's fast acceleration and pleasant sound. The Explorer Active handled off-road conditions well, but it was not designed as a dedicated off-roader.

The 2025 Lincoln Aviator featured a twin-turbocharged 3.0-liter V6 engine as its sole powertrain option, delivering 400 horsepower and 415 pound-feet of torque through a 10-speed automatic transmission. The Aviator offered various driving modes, including Excite, Conserve, Normal, Slippery, and Deep Conditions. The adaptive air suspension firmed up in Excite mode, but the Aviator's focus was on comfort rather than excitement. The V6 engine provided ample power for acceleration and passing, but the observed fuel economy was 17.7 mpg, below the official rating of 20 mpg. The Aviator offered clear sightlines and a 360-degree camera view for urban driving. However, the ride quality suffered on rough roads due to the large wheels and thin tires. The Aviator's adaptive Air Glide suspension ensured a composed and calming ride, but it lacked the athleticism of the Explorer ST.

Form and function

2025 Ford Explorer

7/10

2025 Lincoln Aviator

8/10

The 2025 Ford Explorer accommodated six passengers in its standard configuration, with an optional second-row bench seat increasing capacity to seven. The ST-Line test vehicle featured a heated steering wheel, heated power-adjustable front seats, and the Premium Package, which added ambient lighting, massage front seats, heated second-row seats, and a power-folding third-row seat. The front seats were comfortable, with breathable fabric inserts, while the second-row captain's chairs offered similar comfort. However, the third-row seat was uncomfortable for adults, with limited space. The Explorer provided competitive cargo space, with 16.3 cubic feet behind the third row, 46 cubic feet behind the second row, and a maximum of 85.8 cubic feet.

The 2025 Lincoln Aviator offered luxurious comfort with its Perfect Position front seats, featuring 30-way adjustability, heating, ventilation, and massage functions. The second-row captain's chairs were roomy and supportive, with heating and ventilation, while the quad-zone climate control system allowed individual temperature settings. The third-row seat was less accommodating for adults, with limited legroom and low, flat cushions. The Aviator excelled in storage space, with a well-organized center console, deep door pockets, and an optional second-row console. Cargo space measured 19.2 cubic feet behind the third row, 42.7 cubic feet with the third row folded, and a maximum of 78.6 cubic feet.

Technology

2025 Ford Explorer

9/10

2025 Lincoln Aviator

9/10

The 2025 Ford Explorer featured a 12.3-inch digital instrumentation panel and a new 13.2-inch touchscreen infotainment system called Ford Digital Experience. This system included Google Built-in, Amazon Alexa Built-in, wireless Apple CarPlay, wireless Android Auto, and SiriusXM 360L satellite radio. A 5G LTE Wi-Fi hotspot and web browser apps provided internet access. The system was user-friendly, with Google Maps integration and app downloads through Google Play. The Explorer offered B&O sound systems by Bang & Olufsen, with 10 speakers in the ST-Line and 14 speakers in the Platinum and ST trims.

The 2025 Lincoln Aviator featured a 12.4-inch digital instrument cluster and a 13.2-inch touchscreen infotainment system powered by Lincoln Digital Experience. This system included Google Built-in, Alexa Built-in, wireless Apple CarPlay, and Android Auto. However, the Google Assistant in the test vehicle struggled with voice prompts, while wireless Apple CarPlay and Siri worked well. The Aviator's 28-speaker Revel Ultima 3D sound system provided excellent audio quality. The available head-up display offered a widescreen presentation of data, enhancing the driving experience.

Safety

2025 Ford Explorer

9/10

2025 Lincoln Aviator

9/10

The 2025 Ford Explorer came equipped with Ford CoPilot 360+, which included adaptive cruise control with lane-centering assist and other advanced driving assistance systems. The ST-Line trim and higher featured Ford CoPilot 360 2.0, adding a surround-view camera system and BlueCruise, Ford's hands-free highway driving system. BlueCruise performed well in testing, but its behavior was inconsistent when accommodating large trucks. The 2025 Explorer had not been fully rated by the NHTSA, but it earned five-star side-impact and four-star rollover resistance ratings.

The 2025 Lincoln Aviator featured Lincoln Co-Pilot360 Drive 2.0, offering a comprehensive suite of advanced driver assistance systems. Notable features included active blind-spot monitoring with trailer coverage, intersection assist, evasive steering assist, and reverse braking assist. BlueCruise was standard, providing hands-free driving assistance on approved highways. The Aviator's BlueCruise system was proactive in predicting when driver control was necessary. The Aviator earned five-star ratings from the NHTSA and Good ratings from the IIHS, indicating its safety in collisions.

Cost Effectiveness

2025 Ford Explorer

7/10

2025 Lincoln Aviator

7/10
N/A

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2025 Ford Explorer is 8.0 out of 10, while the 2025 Lincoln Aviator scores 7.8 out of 10. Based on these ratings, the Ford Explorer is the recommended choice for those seeking a well-rounded midsize SUV with a balance of performance, technology, and affordability.

Choose the 2025 Ford Explorer if:

8of 10overall
  • You prioritize a more affordable price range with a starting price of $39,755.
  • You desire a midsize SUV with a sleeker design and improved interior materials.
  • You value a user-friendly infotainment system with Google Built-in and wireless connectivity options.
367 results
See all

Choose the 2025 Lincoln Aviator if:

7.8of 10overall
  • You seek a luxury SUV with a focus on comfort and a plush interior.
  • You appreciate advanced safety features, including BlueCruise with a four-year subscription.
  • You desire a powerful twin-turbo V6 engine with 400 horsepower for confident acceleration.
77 results
See all

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2025 Ford Explorer is 8.0 out of 10, while the 2025 Lincoln Aviator scores 7.8 out of 10. Based on these ratings, the Ford Explorer is the recommended choice for those seeking a well-rounded midsize SUV with a balance of performance, technology, and affordability.

Choose the 2025 Ford Explorer if:

Shop Now
8of 10overall
  • You prioritize a more affordable price range with a starting price of $39,755.
  • You desire a midsize SUV with a sleeker design and improved interior materials.
  • You value a user-friendly infotainment system with Google Built-in and wireless connectivity options.
367 results

Choose the 2025 Lincoln Aviator if:

Shop Now
7.8of 10overall
  • You seek a luxury SUV with a focus on comfort and a plush interior.
  • You appreciate advanced safety features, including BlueCruise with a four-year subscription.
  • You desire a powerful twin-turbo V6 engine with 400 horsepower for confident acceleration.
77 results

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By: CarGurus + AI

At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.

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