Toyota Highlander Pricing Analysis: Washington, DC Market Report

Pricing Analysis by Model Year

Key Insights

• Newest Model Shows Premium: The 2026 Toyota Highlander is priced at $49,900, reflecting a 8.0% increase over its MSRP, indicating strong demand for newer models.
• Steepest Depreciation in Older Models: The 2016 model has the largest drop, valued at -42.9% vs its MSRP, indicating significant depreciation typical for older vehicles.
• Best Value Years: The 2021 Highlander shows the best value with an average price of $29,892, which is -15.9% below its original MSRP, suggesting it as a compelling choice for budget-conscious buyers.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Washington, DC Region

Key Insights

• Lowest Prices in Fredericksburg: The best deal can be found in Fredericksburg, VA with an average price of $24,492, indicating a potential market with a larger inventory or lower demand.
• Highest Prices in Dover: Conversely, Dover, DE shows the highest average price at $31,443, likely due to tighter inventory and higher demand.
• Inventory Levels Influence Pricing: The city with the highest number of listings, Hagerstown, MD (812 listings), supports competitive pricing at $27,375, revealing the relationship between supply and price stability.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Most Popular Trim: The XLE AWD is the most common trim available with 323 listings, positioning itself well in the market.
• Notable Price Variance: The Platinum AWD trim, at a MSRP of $53,525, commands a significant premium at ~16.7% above base trims, likely appealing to buyers seeking luxury features.
• Supply Leaders Indicate Demand Trends: AWD drivetrain trims dominate the listings, illustrating a preference for vehicles equipped for various driving conditions.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.