Toyota Highlander Pricing Analysis: Baltimore, MD Market Report

Pricing Analysis by Model Year

Key Insights

• Premium for Newer Models: The 2026 Highlander is commanding a price of $49,900, which is about 8.5% above the MSRP, indicating strong demand for the latest model year.
• Depreciation Eases for Models 2–4 Years Old: The 2022 Highlander is currently priced at $34,212, signifying a depreciation of only -4.5% compared to its MSRP.
• Significant Drops for Older Years: The 2016 Highlander shows the most notable drop, being priced at $16,834, which reflects -44.7% depreciation from its original MSRP.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Baltimore Region

Key Insights

• Highest Average Price in Dover, DE: The current average price here is $31,443, suggesting a robust demand potentially due to lower inventory.
• Lowest Average Price in Fredericksburg, VA: At $24,492, it reflects higher inventory levels or more price-sensitive buyers.
• Stable Pricing Across Cities: Cities like Hagerstown, MD (812 listings) and Harrisburg, PA (795 listings) show average pricing around $26,000–$27,000, indicating steady market conditions.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD Is the Most Abundant Trim: With 304 listings, it reflects a strong market preference for this balanced trim features.
• Limited AWD Offers Majority of Features but at a Premium: Listed at $50,325, it commands a higher price for advanced features and variants.
• Price Disparity Among AWD Trims: The Platinum AWD has the highest MSRP at $53,525, indicating a premium market segment willing to pay extra for top-tier features.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.