Toyota Highlander Hybrid Pricing Analysis: Seattle, WA Market Report

Pricing Analysis by Model Year

Key Insights

• Strong Demand for Newer Models: The 2026 Highlander Hybrid is priced at $54,200, reflecting a +13.3% increase over its MSRP, indicating robust demand for the latest model.
• Significant Depreciation for Older Models: The 2019 Highlander Hybrid shows a steep decline, priced at $23,995, which is −36.5% compared to its original MSRP, highlighting the rapid depreciation of older vehicles.
• Best Value in Mid-Range Models: The 2022 model is priced at $38,196, only −4.3% below MSRP, making it a compelling option for buyers seeking value without sacrificing recency.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Seattle Region

Key Insights

• Highest Prices in Bellingham: The city of Bellingham has the highest average price at $47,418, likely due to limited inventory and higher demand for hybrid vehicles.
• Lowest Prices in Tacoma: Tacoma offers the most competitive pricing at $28,756, suggesting a more price-sensitive market with higher inventory levels.
• Price Variation Across Cities: The average prices range significantly, from $28,756 in Tacoma to $47,418 in Bellingham, indicating diverse market conditions and demand across the region.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Common Trim: With 18 listings, the XLE AWD serves as a popular choice, reflecting strong demand for its features and pricing.
• Premium Pricing for Platinum AWD: The Platinum AWD trim, priced at $55,675, commands a significant premium, indicating a market for luxury features among buyers.
• Limited AWD Offers Competitive Features: The Limited AWD trim, with 13 listings, balances features and price, making it an attractive option for buyers seeking value.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 2, 2026, CarGurus experts' opinions, and generative AI.