Toyota Highlander Hybrid Pricing Analysis: Portland, OR Market Report

Pricing Analysis by Model Year

Key Insights

• Strong New-Model Pricing: The 2026 Toyota Highlander Hybrid is currently priced at $53,999, representing a +13.1% increase over its MSRP, indicating robust demand for the newest model.
• Price Declines with Age: Vehicles older than three years significantly depreciate, with the 2019 model dropping by −19.3% from MSRP to $30,300.
• Best Value in Mid-Years: The 2021 model offers a competitive price of $35,580, which marks a −8.8% depreciation, positioning it as a strong value choice.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Portland Region

Key Insights

• Highest Prices in Yakima, WA: Yakima commands the highest average price at $41,140, potentially due to lower inventory leading to higher demand.
• Best Value in Eugene, OR: The lowest prices are found in Eugene, with an average of $23,793, suggesting a more competitive market with ample inventory.
• Consistent Pricing across Large Cities: Cities like Seattle and Tacoma show similar average price points (~$28,197–$28,179), indicating stable pricing driven by comparable market conditions.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Inventory Leaders: The XLE AWD trim is the most abundant with 36 listings, contributing to a baseline market price.
• Premium Trim Pricing: The Platinum AWD ($55,275 MSRP) commands the highest price, reflecting advanced features and technology.
• Value Across Trims: The Limited AWD trim offers a robust selection of features at a competitive price of $52,075, appealing to buyers seeking luxury without the premium of the Platinum.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 18, 2026, CarGurus experts' opinions, and generative AI.