Toyota Highlander Hybrid Pricing Analysis: Portland, OR Market Report

Pricing Analysis by Model Year

Key Insights

• Newest Model Premium: The 2024 Highlander Hybrid is currently priced at $47,714, about 16.7% above its MSRP, indicating strong market demand for the latest model.
• Steep Depreciation in Early Years: Prices plummet for models older than three years, with the 2021 Highlander Hybrid down 12.0% vs MSRP and the 2019 model showing a decline of 19.1%.
• Best Value in Older Models: The 2015 Highlander Hybrid stands out with a current average price of $19,994, nearly 58.3% below MSRP, indicating excellent value for budget-conscious buyers.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Portland Region

Key Insights

• Lowest Prices in Eugene: Eugene, OR shows the most competitive price at $22,302, suggesting a strong inventory and demand alignment.
• Highest Pricing in Yakima: Yakima, WA has the highest average price at $40,862, reflecting possibly lower supply and regional demand considerations.
• Consistent Pricing Near Portland: Cities like Salem ($28,595) and Corvallis ($32,550) indicate stable pricing trends reflecting proximity and similar market conditions to Portland.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD Leading Supply: The XLE AWD trim holds the largest listing count at 28, reflecting its popularity among consumers.
• Luxury Trims are Premium Positioned: The higher-tier Platinum AWD trim is priced at $55,275, demonstrating a ~15% markup over base trims, appealing to premium buyers.
• Consistent Features Across Trims: All trims feature a hybrid engine and a comprehensive suite of popular features, suggesting strong consumer preference for technology and comfort.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.