Toyota Highlander Hybrid Pricing Analysis: Philadelphia, PA Market Report

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $61,991, which is approximately 29.0% above its MSRP, indicating strong demand for the latest model.
• Steep Depreciation for Older Models: The 2016 Highlander Hybrid shows a drastic price drop to $18,497, reflecting a -61.4% depreciation from its original MSRP.
• Best Value in Recent Models: The 2024 model is priced at $38,891, which is -5.3% below MSRP, making it a compelling option for buyers seeking value.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Philadelphia Region

Key Insights

• Highest Prices in Atlantic City: The average price in Atlantic City, NJ is $46,245, likely driven by limited inventory and higher demand.
• Best Value in Dover: Dover, DE offers the lowest average price at $31,788, indicating a more price-sensitive market.
• Inventory Variation: Cities like New Brunswick, NJ and New York, NY have a similar number of listings (127), but New Brunswick's average price is slightly lower at $35,044 compared to New York's $33,598.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Common Trim: With 33 listings, the XLE AWD serves as a benchmark for pricing in the market.
• Premium Pricing for Higher Trims: The Platinum AWD trim, priced at $55,675, is significantly higher than the base trim, reflecting its luxury features.
• AWD Demand is Evident: All trims listed are AWD, indicating a strong preference for all-weather capability among buyers.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 9, 2026, CarGurus experts' opinions, and generative AI.