Toyota Highlander Hybrid Pricing Analysis: Philadelphia, PA Market Report

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $56,991, approximately 19.6% above MSRP, indicating strong demand for the latest model.
• Steep Depreciation for Mid-Range Years: Prices drastically decrease for models between 2021 to 2022, with the 2021 Highlander Hybrid down ~21.0% vs MSRP and 2022 showing a reduction of ~7.2%.
• Worst Value Year: The 2016 model year reflects the highest level of depreciation, priced at just $18,497, about 61.4% below its original MSRP.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Philadelphia Region

Key Insights

• Highest Prices in Atlantic City: The average price in Atlantic City, NJ is $46,329, likely influenced by limited inventory and higher demand.
• Lowest Average Price in Dover: Dover, DE offers the best pricing at $32,805, suggesting more competitive pricing dynamics or higher inventory.
• Price Variability Across Region: Markets like Trenton, NJ average $33,434 while Newark, DE sits slightly higher at $34,164, reflecting local market conditions.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD Most Common: The XLE AWD trim accounts for 38 listings, establishing itself as the prevalent choice in the market.
• Price Spread Among Trims: The Platinum AWD is positioned significantly higher with an MSRP of $55,275, demonstrating the premium price for additional luxury features.
• Strong Features Across Trims: All trims offer a robust array of features, indicating widespread consumer preference for technology and comfort.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 11, 2026, CarGurus experts' opinions, and generative AI.