Toyota Highlander Hybrid Pricing Analysis: Philadelphia, PA Market Report

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $59,801, which is 24.8% above MSRP, indicating strong demand for the latest model.
• Steep Depreciation for Older Models: The 2016 Highlander Hybrid shows a drastic price drop to $18,497, reflecting a 61.4% depreciation from its original MSRP.
• Best Value Year: The 2021 model is currently priced at $32,322, representing a 16.5% depreciation, making it a potentially attractive option for buyers seeking value.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Philadelphia Region

Key Insights

• Highest Prices in Atlantic City: The average price in Atlantic City, NJ is $49,634, likely driven by limited inventory and higher demand.
• Lowest Prices in Lancaster: Lancaster, PA offers the most competitive pricing at $30,996, suggesting a more price-sensitive market.
• Inventory Variation: Cities like Trenton, NJ and Newark, DE have a moderate number of listings (129 and 109 respectively) with average prices around $34,000, indicating stable demand.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Common Trim: With 37 listings, the XLE AWD serves as a benchmark for pricing in the market.
• Premium Pricing for Higher Trims: The Platinum AWD trim, priced at $55,675, is significantly higher than the base trim, reflecting its luxury features.
• AWD Demand is Strong: All trims listed are AWD, indicating a regional preference for all-weather capability.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 2, 2026, CarGurus experts' opinions, and generative AI.