Toyota Highlander Hybrid Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $55,184, which is approximately 15.0% above MSRP, indicating strong demand for the latest model.
• Steep Depreciation for Older Models: The 2016 Highlander Hybrid shows a significant drop, with a current average price of $22,162, reflecting a -53.7% depreciation from its original MSRP.
• Best Value in Recent Models: The 2022 model is priced at $36,330, which is -8.2% below MSRP, making it a compelling option for buyers seeking value.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in New York: The New York, NY market commands the highest average price at $34,804, likely due to higher demand and lower inventory.
• Lowest Prices in Philadelphia: Philadelphia, PA offers the lowest average price at $31,102, indicating a more price-sensitive market.
• Inventory Variation: Cities like Washington, DC have a higher number of listings (175) but lower average prices, suggesting a competitive market with more options for buyers.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Common Trim: With 691 listings, the XLE AWD serves as a benchmark for pricing and availability in the market.
• Premium Pricing for Higher Trims: The Platinum AWD trim, priced at $55,675, reflects a significant markup due to its luxury features, appealing to buyers seeking premium options.
• Consistent Drivetrain Preference: All trims listed are AWD, indicating a strong market preference for all-weather capability.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from August 13, 2026, CarGurus experts' opinions, and generative AI.