Toyota Highlander Hybrid Pricing Analysis: Cleveland, OH Market Report

Pricing Analysis by Model Year

Key Insights

• Significant New Model Premium: The 2024 Highlander Hybrid commands an average price of $49,388, which is approximately 20.5% above MSRP, reflecting high demand and limited inventory for the latest model.
• Depreciation Trend: Older models like the 2022 Highlander Hybrid show a marked depreciation with an average price of $30,343, representing a drop of about 23.9% vs MSRP.
• Best Value Years: The 2023 model is positioned well with a current price of $39,482, only -6.8% under MSRP, making it a reasonably priced option for buyers seeking newer models without the highest premium.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Cleveland Region

Key Insights

• Highest Prices in Akron: The city of Akron, OH reflects the highest average price at $36,505, possibly due to a combination of lower inventory and robust buyer demand.
• Best Value in Newark: Newark, OH offers the most competitive price at $32,458, indicating a more price-sensitive market or higher vehicle turnover.
• Varied Inventory Levels: Markets such as Youngstown and Mansfield show similar average prices but differ in inventory levels, impacting price stability and options available for buyers.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Diverse Trim Availability: The XLE AWD trim, with 37 listings, provides a solid option for buyers, indicating its popularity in the market.
• Premium Trims at Higher Price Points: The Platinum AWD trim has the highest MSRP at $55,275, reflecting luxury features that command significant pricing above the base model.
• AWD Demand: All listed trims feature AWD which suggests a strong demand for all-weather capability in the Cleveland market.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 11, 2026, CarGurus experts' opinions, and generative AI.