Toyota Highlander Pricing Analysis: Cleveland, OH Market Report

Pricing Analysis by Model Year

Key Insights

• Strong Retention for Newer Models: The 2025 Highlander shows a slight depreciation of only −1.5%, indicating strong market demand for the newest model year.
• Significant Drop in Value for Older Models: The 2016 Highlander has experienced a steep decline of −39.9% from its original MSRP, highlighting the accelerated depreciation typical for older models.
• Best Value Year: The 2021 Highlander is currently priced at $32,599, reflecting a −7.3% depreciation and representing a balanced choice for buyers seeking newer models without steep price tags.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Cleveland Region

Key Insights

• Lowest Prices in Smaller Cities: Marion, OH ($25,583) offers the most affordable Highlander options, likely due to lower demand and higher inventory levels.
• Competing Prices in Major Urban Areas: Mansfield, OH ($30,604) stands out with a higher average price, reflecting the variation in market demand between urban and suburban settings.
• Inventory Variance: Akron, OH features the highest inventory at 715 listings, which correlates with competitive pricing.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Trim Distribution Favoring AWD Models: The XLE AWD is the most listed trim with 168 listings, indicating a strong preference for all-weather capability.
• Premium Pricing for Higher Trims: The Platinum AWD has the highest MSRP at $53,525, which emphasizes demand for luxury features among buyers.
• Diverse Offerings: With four distinct AWD trims, buyers have multiple options that cater to feature-rich needs, balancing price and performance.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 18, 2026, CarGurus experts' opinions, and generative AI.