Toyota Grand Highlander Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $52,480, which is approximately 23.2% above its MSRP, indicating strong demand for the latest model.
• Moderate Depreciation for Recent Models: The 2025 model shows a 17.0% decrease from its MSRP, while the 2024 model has a modest 4.0% decline, suggesting that newer models retain value better.
• Best Value Year: The 2024 Toyota Grand Highlander is the most competitively priced relative to its MSRP, with an average price of $45,079, only 4.0% below MSRP.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Major Cities: Chicago, IL has the highest average price at $46,576, likely due to higher demand and lower inventory.
• Lowest Price in Miami: The average price in Miami, FL is $43,917, indicating a more price-sensitive market or higher inventory levels.
• Inventory Variation: Cities like Dallas, TX and Philadelphia, PA have a similar number of listings (109 and 93 respectively) but show different pricing, suggesting regional demand differences.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Dominate Listings: The XLE AWD trim is the most common with 531 listings, reflecting strong demand for all-wheel drive options.
• Premium Pricing for Higher Trims: The Platinum AWD trim, with an MSRP of $55,445, is the highest priced, indicating a significant markup for luxury features.
• Value in Base Trims: The LE FWD trim, priced at $42,260, offers a competitive entry point for buyers looking for value without sacrificing essential features.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 23, 2026, CarGurus experts' opinions, and generative AI.