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Automax of Ocala
About Us
Introducing a New Way to Shop At AutoMax Ocala, we offer Quality Cars at Outlet Prices, specializing in like-new pre-owned cars, trucks, and SUVs at prices well below market value. Our expansive showroom features up to 60 top models from leading manufacturers, allowing you to compare all in one place. Visit our website for 360-degree photos, videos, complete vehicle specifications, and history reports. Use our Digital Retailing Tool to estimate trade-in values, explore finance offers, and use the Payment Calculator. We've won the Cars.com Consumer Satisfaction Award 7 years in a row and have an A+ rating from the Better Business Bureau.
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Today 8:00 AM - 8:00 PM (Closed now)
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1918 SW 17th Street
Ocala, FL 34471
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Dealer Reviews
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Overall, I had a great experience using this dealership. They were much more friendly and reasonable than the Toyota dealership I dealt with last time. They were willing to negotiate a little on the price and didn’t pressure me on any of the add-ons after I said no. All in all I would recommend them.
Jun 18, 2025
I requested photos of the car and they telephoned me as soon as photos were available.
Elijah Rios has been outstanding. He never pressured me but checked in. He was eager to put a deal together for me but again, look for any options he had to make one work. I don’t know this dealership but I like their candor and intent to make something work for both of us. Typically it’s look for the hook.
Jun 21, 2024
They helped me get exactly what I wanted! They were helpful and nice the entire time.
Apr 16, 2024
Cody went above and beyond to help us with the truck we were interested in. Would recommend the dealership without hesitation.
Apr 13, 2024
They were the best everyone
Jan 4, 2024
took 2 times over 3 days to find out if car was available only to find out that it had been sold some time before.
they should take down the listing as soon as it sells!
Show older dealer reviews 146
This dealer is dishonest and lacks integrity. I drove a significant distance to purchase based on price agreed upon over phone and text. Even signed a price sheet upon arrival. Then, the “manager” decided not to honor the price. Buyer beware. Go elsewhere if you want to deal with honest people. This is where the negativity associated with the term “used car salesman” is solidified.
Dec 27, 2022
Exceptional!!!
Dec 26, 2022
Very professional .
Dec 22, 2022
I would recommend this place to anyone looking for a car or truck price’s are good and the fees aren’t to bad service was awesome
Jul 19, 2022
Excellent service and price. I was in and out in 2 hours with my newer truck. Charles Wilkins was a great help
and a pleasure to work with. Highly recommend him for your salesman.
Oct 4, 2021
Good experience with Automax. Donte was very helpful and understanding with what I needed. Jesse in finance was great, explained everything to me and helped me feel comfortable with my purchase.
Mar 23, 2021
Andre Gonzalez is a fantastic salesman. AutoMax had the truck I was looking for and they made me a great deal. I would DEFINITELY buy from them again. Thank you AutoMax and Andre for making this a pleasant experience.
Mar 1, 2021
This was the worst customer service I have ever experienced. I drove for an hour to look at a vehicle I was interested in only to find it wasn't
as described online. My salesman acted as though he could care less that I was disappointed, he never said one word to me after I told him
this car wasn't what I was expecting. I heard other salesmen standing around mocking another customer and talking about how many drinks
they had the night before. I also saw another customer who was frustrated with the lack of communication and customer service.
Jan 4, 2021
Quick and straight forward Transaction, the vehicle was as described on the website and, Rich was a very nice salesperson. we came from out of town and he was very accommodating. Thanks
The response from the dealership was immediate.and they inquired as to tag transfer to which county.
I responded and they replied wanting a 'phone number , "To discuss the numbers."
I replied that numbers on an O-T-D is my preference and I'm waiting for a detailed O-T-D invoice at present.
Aug 19, 2020
Great transaction and they went above and beyond gave me great price on trade in and had hiccup on my end TJ salesman offered and drove car two hours to deliver Thank you AuroMax of Ocala
Jun 17, 2020
David, did awesome!
Jun 4, 2020
Wonderful experience. Salesman Dan top notch.
May 27, 2020
The communication was horrible. They were very slow to respond to questions like it took days. I
asked for a number on my trade but I was never given an answer just that they couldn't give me
what I owed. They didn't discuss me possibly putting money down or financing which was an
option. Obviously not a very motivated sales person.
May 1, 2020
Friendly, helpful, & knowledgeable. Won't hesitate to contact them again when I am ready to make a decision to purchase a vehicle!
Everyone here is friendly, Salesman very responsive and helpful, Gm very friendly, financing officer helpful as well , I had been to a different dealership before and if you are not going for the most expensive truck here , manager won’t even greet you! Oh well ! They lost 30k in new business
Worst experience ever when trying to buy a car. Very slow to respond by email or phone. I actually tried to buy a car from this dealer. They acted if they could car less if they sold me a car. I felt like I was bothering them. I finally gave up and bought from another reputable dealer. Be warned do not deal with this unprofessional outfit!
Dec 21, 2019
Ramone was very nice even though I didn't get the car they were nice
Automax was your typical car dealership. We went in on a Saturday preparing to purchase a vehicle. We told them our rock bottom price they said “Oo no, we can’t do that.” A few days later, they call back and are able to come down even more on price but at that point we decided to buy a new truck vs 2017. Kelly, salesperson was very nice and she tried to do what she could but if they didn’t play hardball when we were in there to purchase and worked with us more they would have sold the vehicle.
Aug 27, 2019
Informative and good experience.
The sales team was fabulous. I enjoyed the enthusiasm of them & Edgar was helpful & knew the product he was selling. I used to be in sales before my current career, was number 1 on the sales team & product knowledge is half of the battle. Follow through in thanking the customer for their business is nice, too.
I sold a well maintained Porsche, & didn’t appreciate one man in the credit department saying, “there’s no telling what maintenance that car will have when it comes back from the shop”. I had service records from Fields Porsche, it was well maintained with a crystal clean FAX report, and didn’t appreciate the comments. As hard as I work, I didn’t understand why I was getting that. The good news, the follow through on paying off the old loan & processing the new loan went through perfectly. I maintain a credit score of 774 or better, and didn’t want anything miffing that up.
Great experience and fun ride!
Mar 6, 2019
We negotiated a price,I agreed and even initialed plus tax, title ,and tag. I even told Dan no other fees. When he came back, there was a $495 processing and prep fee tacked on. After I told him no other fees, he said it’s on the paper, everyone pays it. He would not deduct off price of vehicle, Dan said we are done here. I’ll find it very hard to recommend this dealer.
Feb 5, 2019
Fast response.
Jan 25, 2019
Quick response time on my messages and willing to work with me even though I live over
300 miles away.
Nov 22, 2018
I was contacted
Nov 14, 2018
Salesman named David contacted me and kept in touch. He did his part. Above satisfactory rating.
Nov 9, 2018
Ocala AutoMax was wonderful to do business with. My salesman, Jesse made the entire buying experience go very smoothly. I love my Ram ProMaster van! I would definitely buy from there again.
Replies from my salesperson, Tammy, were quick, professional and courteous. We were able to negotiate a fair price for the vehicle before I ever stepped foot in the dealership. I had to drive almost 100 miles to pick up the vehicle and it was well worth it. The car was clean and had a full tank of gas when I arrived. All paperwork was ready and waiting for my signature. They even had a copy of the carfax report printed so I could have with my records. I would buy from this dealer again and suggest them to friends and family.
Oct 4, 2018
Bought the truck I reviewed after my test drive. Great online documentation of their autos for sale plus great photos. Great salesman and finance dept, very helpful, knowledgeable and not overbearing when it came to buying. Great truck also at a great price.
Oct 3, 2018
Great experience... Nice vehicle... Nice and friendly service... I gave a 4 rating only because they do not have delivery drivers... It would have been nice to not make the long drive.
Sep 15, 2018
So glad we went to AutoMax!! Our dealer Dan Gallagher was awesome!!! We will definitely shop with them again.
Sep 14, 2018
Got back to me quick about the truck. Ended up outside my price range. But I found a different vehicle after looking around their lot. Good people, and decent prices.
Sep 13, 2018
Very good. Rich was very helpful in getting me the right car.
Aug 28, 2018
Very helpful in taking the time to help us find the best vehicle. So sorry someone else bought this vehicle before we could test drive it. Thanks again for the help Adam!
Jul 15, 2018
Linny was great!! Will definitely do business with them again in the future.
Aug 17, 2018
Response from current dealership:
Thank You Gregory
Aug 17, 2018
Response from current dealership:
Thank You
May 22, 2018
Mrs.Tammy was awesome didn't get a vehicle but was very helpful.
Aug 17, 2018
Response from current dealership:
Thank You
Mar 15, 2018
Got to me quickly and did their best to make a deal. They were very
honest about the car and I would go back to them again.
Aug 17, 2018
Response from current dealership:
Thank You
Mar 14, 2018
Responsive. Next day response to inquirers
Aug 17, 2018
Response from current dealership:
Thank You
I ended up buying the car from Francesca and she was excellent. A+++++ highly recommend!
Aug 17, 2018
Response from current dealership:
Thank You
Jan 6, 2018
Good experience.
Jan 23, 2018
Response from current dealership:
Thank you Paula for your review!
Jan 23, 2018
Response from current dealership:
Jonathan thank you for leaving a review. Please come on in and check out the variety of vehicles we have in inventory!
Dec 30, 2017
Very good all the people wer great
Aug 17, 2018
Response from current dealership:
Thank You!
Representative was very timely, and attentive. I will be following up with an appointment.
Aug 17, 2018
Response from current dealership:
Thank You.
Oct 25, 2017
Quick response to inquiry, provided information requested, good follow up
Oct 18, 2017
My car saleswoman was Ashley. I drove from Brandon to Ocala for this car. The car was exactly what she said it would be. Customer service was great and she was trustworthy. I'd recommend this dealer and Ashley to all my family and friends. Car is awesome!!! Im in love...
Aug 28, 2017
Response from current dealership:
Thank you for taking the time to review your experience with us!
They have told me they can't sell me a car for an export because the manager doesn't like it , looks like it's just because they can't get commissions out from the gap insurance and extended warranties ... so they will return you back
Aug 28, 2017
Response from current dealership:
We apologize for not being able to assist you with exporting a vehicle. Unfortunately it is a company policy - and it has nothing to do with not being able to sell additional finance products. Good luck with your search!
Jul 27, 2017
AutoMax was great. Since I don't live in Ocala, I called first to see if the car was in good condition. Spoke to Mark, who checked it out for me and told me it was in pristine condition. When I arrived, he was with another customer and he turned me over to Cash. These guys don't work on commission, so it was a pleasant experience not to have to wait till the person I originally spoke to was available. Cash gave good, detailed information and was pleasant and courteous. No pushiness, no pressure. Once I decided to purchase, Frank took care of all the paperwork. He was also very friendly, professional and thorough. When I came back the following day to complete the transaction, Mark checked back with me to make sure everything had gone well for me. An excellent experience and I am super happy with my new-to-me Nissan Pathfinder.
Aug 28, 2017
Response from current dealership:
Linda, this is truly a fantastic review. So glad that your experience was so good that you shared it with everyone here. Congratulations and happy driving!
Jul 20, 2017
The color shown on carguru was not silver. I was looking for a color. But sales person was
Very nice.
Aug 28, 2017
Response from current dealership:
Hi Sherry, Thank you for your review. Unfortunately, when new inventory arrives... typically a "stock photo" that acts as a placeholder is posted until photos of the actual vehicle are ready. Good luck in your search! Stay up to date on our website for new inventory @ www.automaxocala.com
Jun 30, 2017
They contact me next day and we still working for a better deal on the car price
Jun 28, 2017
Great place to buy a great used vehicles. Friendly, not overbearing, competitive prices.
Aug 28, 2017
Response from current dealership:
Thank you for the kind words David! =)
Apr 27, 2017
Good
Apr 24, 2017
Quick response to my inquiry.
Apr 9, 2017
Fast and easy!
Feb 6, 2017
young salesman Andrew talsky was very courteous and helpful. the showroom was impressive.
Jan 28, 2017
Ended up buying elsewhere, but Dan did everything he could to
get me to the dealership.
Jan 4, 2017
Never call back I had to call three times to get an answer.
Jan 5, 2017
Response from current dealership:
Thank you for taking the time to leave feedback. We are in the process of training some more buyers assistants to accommodate our customers in a more efficient manner. We apologize that you did not get a call back
Jan 1, 2017
Good follow-up by Cash. Car appeared to be what I wanted. Just couldn't agree on trade in value.
Dec 25, 2016
Tammy is the best! She was great giving me answers to all my questions. The test drive was good because she took me on backroads that gave me a feel of the car. Tammy was knowledge about the automobile and there was no pressure. I would definitely recommend her to family and friends
Nov 7, 2016
My wife and I had an excellent experience with Matt and, later, with
James at Auto Max, looking at and driving the 2015 Touerag. The
vehicle is still on our "finalist" list.
Oct 19, 2016
Buying my car was an easy process, no pressure from them ,very friendly .
Oct 5, 2016
This dealership called we spoke about the vehicle and how I was looking for a decent price on my trade in, they got my information and never called me back. They didn't need my business. I found a vehicle else where.
Oct 6, 2016
Response from current dealership:
Thank you for your feedback, it lets us know what we need to work on. Our goal is to provide everyone with outstanding customer service.
Sep 14, 2016
I brought this beauty Labor day weekend. I inquired the night before purchase and Mark in sales called me early the next morning. If you go to buy a car ask for Mark. ☺
Sep 23, 2016
Response from current dealership:
Thank you for taking the time to leave us a review. Hope you enjoy your new car!
We were greeted within 3 minutes of our arrival by a very polite and well-informed salesman. He wasn't pushy at all, answered all our questions graciously and didn't flinch during the test drive, We bought this vehicle on the spot not only because it was even nicer in person than the photos show, but also because of the professional staff we encountered.
Sep 23, 2016
Response from current dealership:
Gracie,
Thank you for letting us know how your experience was here. Enjoy that new car!
Thank you for letting us know how your experience was here. Enjoy that new car!
Sep 5, 2016
Quick and smooth transaction. Salesman seemed honest.
Sep 23, 2016
Response from current dealership:
Patrick,
Thank you for taking the time to leave a review. Glad to hear everything went well!
Thank you for taking the time to leave a review. Glad to hear everything went well!
Aug 13, 2016
Overall very good and they have tried to make us happy.
Communication could be better but we seem to have a good
truck at a fair price. If I am as happy 20,000 miles from now,
then I will consider this a great car buying experience.
Sep 23, 2016
Response from current dealership:
Bruce,
Glad to hear you had a great experience with us and enjoy that new truck!
Glad to hear you had a great experience with us and enjoy that new truck!
Everyone was real nice and was real helpful to keep me informed on the status of the car. Im enjoying the car extremely so thanx again
Sep 23, 2016
Response from current dealership:
Dixon,
We are happy to see that you were able to get the help you needed. Have fun with your new car!
We are happy to see that you were able to get the help you needed. Have fun with your new car!
Aug 1, 2016
I ended up trading my car and buying a new truck. These guys were a real car dealership. They gave me personal service and stood behind what they said on the phone. In a world of bait and switch dealerships, these guys are truly a bright spot. I would like to personally thank Ernesto Dabaub, the salesman who handled the transaction, Dan Gallagher, the salesman who I corresponded over the internet with and last but not least, Frank Bradley, Finance Manager, who helped me keep my personal banker happy!
I drove 100 miles to see these guys and would recommend them any day!
Great Team
Sep 23, 2016
Response from current dealership:
Mike,
Thank you for taking the time and leaving a review about your experience here. We are happy to hear that Ernesto, Dan, and Frank did a great job!
Thank you for taking the time and leaving a review about your experience here. We are happy to hear that Ernesto, Dan, and Frank did a great job!
Jul 20, 2016
This dealership has been very good to deal with. Ultimately I bought different truck from them, than what I came in to see. They are low pressure, thorough, and listened to our wants/needs. It was a pleasure doing business with them.
Sep 23, 2016
Response from current dealership:
Kenny,
Thank you for coming in and leaving this review. We hope you are enjoying your new truck!
Thank you for coming in and leaving this review. We hope you are enjoying your new truck!
Jul 2, 2016
Very helpful staff, car I went to buy had issues but I ended up with something better and they treated me right.
Jun 28, 2016
Waiting for 3 weeks now still cant see the Suburban they say they have.I
think they are just stringing me along. How long does it take to get a car
ready to show me?
Jun 27, 2016
Very professional, we communicated within 24 hours
Jun 16, 2016
Doug was very nice and made sure he showed us every SUV that had the options we were looking for. There no pressure to buy and the manager personally introduced himself with no pressure tactics. Unfortunately the SUV we came to look at did not have all the options I was looking for. But I will be keeping my eyes out on their inventory from now on.
Jun 7, 2016
did once then lied a few times and then nothing Clarence was his name was looking to buy 3 guess they only do business with who they want, It is the worst Dealership I have ever dealt with,The experience I got means forget them, I WOULD not recommend them to my worst enemy
Jun 3, 2016
Really good and they respond greatly
May 20, 2016
Honest people. Recommended
May 19, 2016
Could not get together on Price!
Apr 24, 2016
This dealership provided a prompt response and addressed all my concerns about the vehicle. Just not willing to adjust price for a sale.
Apr 3, 2016
Excellent professional skills, excellent human skills. Good ways
and sense, Common Good, Ryan is an excellent salesman and
has a keen inner sense of fairness and loyalty to both his dealer
and his customer. Fairness and good will indeed, has been my
experience
Mar 12, 2016
Tammy was great and is helping
me look for what I really want.
Feb 26, 2016
Said the car had to go through their
inspection process. "It would be a few
weeks..." REALLY???
Feb 20, 2016
We purchased this vehicle
Dec 28, 2015
Great
Dec 17, 2015
Loved it
Nov 7, 2015
Got right back with me. SUV in question wasn't yet on the lot so said she'd contact me as
soon as it was ready but she didn't.
Oct 12, 2015
Best used-car buying experience I've ever had. Prices were
stable and fair. No gimmicks. Car was as advertised.
Employees were likable and attentive. Salesperson Ashley
Murphy was especially noteworthy and a joy to work with.
Sep 17, 2015
Greeted well when entered dealership.
Our sales lady was exceptional even
gassing the car we purchased before we
left.
Sep 13, 2015
Very friendly and quick to
respond with great prices and
quality vehicles.
Sep 3, 2015
Thanks
Jun 29, 2015
They have been helpful in my search for a vehicle.
Mar 17, 2015
Overall a good buying experience. No pressure and a very good price.
Feb 9, 2015
Awesome
Jan 23, 2015
They had a lot of different models
of the 2015 to choose from. We
ended up buying a black one. The
whole process went very smooth
Nov 19, 2014
HORRIBLE..I was driving 2 hours
out of my way to see a 350z
convertible& my salesman
Dan told me the top wasn't
going to down and they would fix
it in the shop & assured me it was
a minor defect. I get to automax
of Ocala the following day for a
test drive & the top wouldn't
close all the way & the car was
dirty& poorly detailed among
other things. Dan tried to
convince me that you had to pull
with all your body weight to close
it...no. At that point a piece broke
off the car and landed on his shirt
while trying to jam the top shut.
There was no apology issued, he
just walked away. The biggest
waste of time & gas. I was lied to
and the car wasn't as displayed .
Oct 4, 2014
drove out there and the cars were gone and what they had was
only 1 car and price was too high, they were not willing to
negotiate. Very disappointed.
Sep 18, 2014
Was not interested in doing any dealing
Jun 21, 2014
car was unavailable but dealer got back
with me immediately
Jun 13, 2014
Didnt have the truck tryed to sell me everything but a
tocaoma pick up you dont do that to someone whos
paying cash No Fiananceing....i was prepared to spend
$20.000 - 65.000.00.cash needless to say i bpught
elsewhere...
Jun 7, 2014
Truck was still posted and it was
sold already.
Mar 21, 2014
Quick follow response very
helpful information will use in
future.
Feb 26, 2014
I had already purchased my vehicle when they responded
Jan 10, 2014
Easiest car purchase ever,Ryan is a great salesmen not pushy,
dealt over the phone and had all the paperwork ready when we got
there, even came with a warranty, great place shop there! I will
again.
Jan 5, 2014
Very Quick
Dec 23, 2013
ok
Nov 14, 2013
They were nice
May 31, 2013
It took to long , to see a salesman. We went somewhere else and bought a car.
Apr 28, 2013
prompt response to emails
Nov 21, 2012
good communication
