Toyota RAV4 Hybrid Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Strong Demand for Newer Models: The 2025 Toyota RAV4 Hybrid is priced at $38,781, which is +18.5% above MSRP, indicating high demand for the latest model.
• Significant Depreciation for Older Models: The 2018 model shows a steep decline, priced at $22,216, which is −18.9% vs MSRP, reflecting typical depreciation trends.
• Best Value in Recent Years: The 2021 model is priced at $29,725, only −0.6% below MSRP, making it a compelling option for buyers seeking value.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Dallas: The Dallas, TX market has the highest average price at $33,471, likely due to strong demand and limited supply.
• Lowest Prices in Atlanta: Atlanta, GA offers the lowest average price at $31,908, suggesting a more competitive market with higher inventory.
• Price Stability Across Major Cities: Cities like Los Angeles ($31,428) and Chicago ($30,670) show relatively stable pricing, indicating consistent demand across these urban areas.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Dominate Listings: The XLE AWD trim leads with 2,114 listings, reflecting strong consumer preference for all-wheel drive capabilities.
• Price Variability Among Trims: The Limited AWD trim, priced at $41,155, is significantly higher than the base LE AWD at $32,850, indicating a premium for additional features.
• Feature-Rich Mid-Tier Options: The XLE Premium AWD trim offers a balanced mix of features and pricing at $37,250, appealing to buyers seeking value without sacrificing amenities.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 2, 2026, CarGurus experts' opinions, and generative AI.