Toyota Grand Highlander Pricing Analysis: New York, NY Market Report

Pricing Analysis by Model Year

Key Insights

• New Models Carry a Premium: The 2026 Toyota Grand Highlander is priced at $47,724, representing a 14.7% increase over MSRP, indicating strong demand for newer models.
• Stable Pricing for Recent Models: Prices for the 2024 model are relatively close to its original MSRP, with a current average price of $44,880, showing only a 1.3% depreciation.
• Steep Initial Depreciation: The 2025 model shows a significant drop, currently averaging $44,304, which is -10.5% below MSRP.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater New York Region

Key Insights

• Highest Prices in New Jersey: The city of Trenton, NJ, averages $46,257, indicating a strong local demand affecting pricing.
• Competitive Pricing Around New York: Cities like Stamford, CT ($44,627) and Holtsville, NY ($44,874) present relatively lower prices, offering options for more budget-conscious shoppers.
• Inventory Variance Impact: Areas with higher listings, such as New Brunswick, NJ (151 listings) at an average price of $45,189, signify a more competitive market likely influencing better pricing.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD Leads Listings: The XLE AWD trim, with 73 listings, indicates strong consumer preference and availability in the market.
• Premium Trim Pricing: The Platinum AWD is the highest priced trim at $55,045, reflecting significant feature enhancements.
• Value in Base Trims: The LE FWD trim at $41,860 presents the lowest MSRP, catering to budget-conscious buyers seeking essential features.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 11, 2026, CarGurus experts' opinions, and generative AI.