Toyota Grand Highlander Pricing Analysis: New York, NY Market Report

Pricing Analysis by Model Year

Key Insights

• New Models Command Premiums: The 2026 Toyota Grand Highlander is priced at $47,384, reflecting a 12.5% increase over its original MSRP, indicating strong demand for the latest model.
• Moderate Depreciation for Recent Years: The 2025 model shows a 10.5% increase over MSRP, while the 2024 model is priced at 5.4% above MSRP, suggesting a stable market for newer vehicles.
• Older Models Retain Value: The pricing trends indicate that newer models are holding their value well, with no significant depreciation observed in the latest years.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater New York Region

Key Insights

• Highest Prices in Philadelphia: The city of Philadelphia, PA has the highest average price at $48,417, likely due to higher demand and lower inventory.
• Competitive Pricing in New Haven: New Haven, CT offers the lowest average price at $45,030, indicating a more price-sensitive market or higher inventory levels.
• Inventory Variation: Cities like New Brunswick, NJ and Trenton, NJ have substantial listings (150 and 133 respectively) but show average prices around $46,188 and $46,927, suggesting a balance between supply and demand.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Dominate Listings: The XLE AWD is the most common trim with 60 listings, reflecting strong demand for all-wheel-drive options.
• Premium Trims at Higher Price Points: The Platinum AWD trim, priced at $55,445, represents the highest MSRP, indicating a significant markup for luxury features.
• Value in Base Trims: The LE FWD trim, with an MSRP of $42,260, offers a more budget-friendly option while still providing essential features.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 2, 2026, CarGurus experts' opinions, and generative AI.