Toyota Grand Highlander Pricing Analysis: Miami, FL Market Report

Pricing Analysis by Model Year

Key Insights

• Highest Premium on New Model: The 2026 model commands a price of $54,907, which is +31.5% above its MSRP of $41,860, indicating a high demand for the newest version.
• Minimal Depreciation for 2024 Model: The 2024 model shows slight appreciation, with an average price of $43,667, only about +0.8% over the MSRP, suggesting stable demand for recent models.
• 2025 Model Shows Moderate Value: The 2025 Grand Highlander is priced at $43,122, approximately +0.6% over its original MSRP, reflecting steady interest in this slightly older model.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Miami Region

Key Insights

• Highest Prices in Fort Pierce: The highest average price is in Fort Pierce, FL ($46,344), likely due to limited supply or higher demand in that area.
• Lowest Pricing in Fort Myers: Fort Myers, FL offers the most competitive average price at $43,512, indicating better market conditions for buyers in that city.
• Moderate Pricing Variation Across Cities: Average prices range from $43,512 to $46,344, suggesting stable pricing dynamics across the region with relatively minor fluctuations.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE FWD Most Abundant: With 38 listings, the XLE FWD trim emerges as the most common, suggesting strong demand for this versatile configuration.
• Significant Premium for Higher Trims: The Platinum AWD is priced at $55,045, making it the most expensive option, reinforcing the trend that additional features and luxury come at a considerable markup.
• AWD vs. FWD Demand: All AWD trims are listed at higher MSRPs compared to their FWD counterparts, indicating a preference for all-wheel drive in the Miami market.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.