The Toyota ECHO was introduced as a 2000 model to fill the sub-compact gap left behind by the discontinued Tercel, which was last produced as a 1998. The car was notable for its height, which was taller than most sub-compacts, allowing for more roominess inside.

The Toyota Echo was decidedly an economy car. It came with very few options, but it did get excellent gas mileage--up to 43 mpg on the highway. However, it was noisy at high speeds, and its low weight meant it got blown around.

The Echo was most noted for its unusual style, which was tall but short. It was compared to everything from a roller skate to a penalty box. Some people found it charming, but many just found it ugly.

The Echo never connected with the young market it was supposed to. It was discontinued in 2005, to make way for the arguably hipper and more timely Yaris two years later.