2026 Ford Explorer Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Chicago: The city of Chicago, IL ($48,414) has the highest average price, likely reflecting strong demand and limited supply in urban areas.
• Lowest Prices in Dallas: Conversely, Dallas, TX ($40,495) offers the lowest average price, indicating a more competitive market with potentially higher inventory levels.
• Inventory Correlation: Cities with higher listings, such as Atlanta (321 listings) and Chicago (319 listings), show elevated pricing, suggesting that inventory levels may influence market pricing dynamics.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Dominate Listings: The ST AWD trim leads with 2,863 listings, indicating strong consumer preference for all-wheel drive options.
• Price Variability Across Trims: The ST AWD ($56,905 MSRP) is the highest priced trim, while the Active RWD ($38,465 MSRP) is the most affordable, showcasing a significant price range of $18,440 between the trims.
• Feature-Rich Premium Trims: Higher trims like the Platinum AWD and ST AWD offer extensive features, which likely justify their higher price points and appeal to buyers seeking luxury and performance.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• New Model Premium: The 2025 Ford Explorer is priced at $42,738, reflecting a 6.5% increase over MSRP, indicating strong demand for the latest model.
• Significant Depreciation for Older Models: The 2019 Ford Explorer shows a steep decline, with an average price of $17,974, representing a -44.5% depreciation from its original MSRP.
• Best Value in Recent Models: The 2022 model is priced at $29,144, which is -17.3% below MSRP, making it a compelling option for buyers seeking value without sacrificing modern features.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from July 2, 2026, CarGurus experts' opinions, and generative AI.