2025 Toyota RAV4 Hybrid Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Atlanta: The market in Atlanta, GA reports the highest average price at $39,283, possibly reflecting strong demand in urban settings.
• Lowest Prices in Houston: Conversely, Houston, TX offers the lowest pricing at $35,935, suggesting more competitive options or greater inventory at lower price points.
• Inventory Trends: Cities with stronger inventory, such as Washington, DC (163 listings) and Boston, MA (161 listings), display stable pricing around $36K, indicating balanced supply and demand.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Lead Listings: The XLE AWD trim dominates the market with 2,052 listings, indicating a strong preference for all-wheel-drive features among buyers.
• Premium Pricing for Top Trims: The Limited AWD has the highest MSRP at $41,155, appealing to those desiring luxury features, while being a leader in inventory with 819 listings.
• Value in Base Trims: The LE AWD, priced at $32,850, remains a competitive option given its volume of 1,561 listings, supporting its popularity.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• Latest Model Premium: The 2024 RAV4 Hybrid is currently priced at $36,916, showing a 16.7% increase over MSRP, likely due to high demand for the newest features and technology.
• Significant Depreciation Post-2021: Vehicles from 2020 and earlier experienced notable price drops, such as the 2018 model, which is valued at $22,128—a decline of 19.0% compared to its original MSRP.
• Best Value From Recent Models: The 2022 model maintains close proximity to its MSRP at an average price of $31,281, indicating it may offer the best value for budget-conscious buyers seeking newer vehicles.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from June 18, 2026, CarGurus experts' opinions, and generative AI.