2025 Toyota Highlander Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Boston: The highest average price is found in Boston, MA ($44,097), reflecting strong demand and likely limited inventory.
• Lowest Prices in Philadelphia: Conversely, Philadelphia, PA ($37,447) offers the lowest average price, suggesting more competitive pricing in this market.
• Inventory Impact on Pricing: Cities with higher inventory, such as Los Angeles (154 listings) and Houston (158 listings), show relatively stable pricing around $38K–$39K.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD Dominates Listings: The XLE AWD trim leads inventory with 3,123 listings, indicating its popularity among shoppers.
• Price Range Shows Variety: There is a notable MSRP range, with the Limited AWD ($49,525) positioned as a premium choice, while the LE FWD ($40,320) serves as an entry model.
• AWD vs. FWD Differences: AWD trims generally command higher prices compared to their FWD counterparts, reflecting consumer preference for all-weather capabilities.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• New Model Premium: The 2026 Toyota Highlander is sold at $51,688, which reflects a premium of 12.0% over its MSRP, highlighting robust market demand for newer models.
• Depreciation Trends Over Time: The 2019 model has experienced a substantial depreciation of -22.4%, suggesting a sharp decline in value as it ages.
• Value Sweet Spot in Mid-Years: Models from 2022 to 2024 hold their value relatively well, with depreciation rates ranging from -0.3% to -1.8%, making them potentially good investments for buyers seeking recent versions.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.