Summary

• With 84 currently listed for sale near Norfolk, VA and an average price of $20,568.00, 108.3% of 2025 Kia Souls for sale on CarGurus are rated as good or great deals.

• Favorably reviewed: Owners rated the 2025 Kia Soul 5 / 5 stars.

• 100.0% of 2025 Soul models on CarGurus are accident free.

Why it stands out

The 2025 Kia Soul stands out because it keeps the model’s familiar mix of quirky styling and practical packaging while adding the kind of features that make it easier to live with every day. Kia describes the Soul as a subcompact hatchback with a boxy, distinctive personality, and it has long been part of the brand’s shift toward being seen as appealing and value-conscious rather than merely cheap. For buyers, that means a small vehicle that is meant to be affordable, useful, and a little unusual without becoming impractical.

By 2025, the Soul’s appeal is rooted in its roomy interior, broad feature content, and the steady accumulation of convenience and safety equipment over the years. The buying guide notes that later Soul models have more connectivity, safety, power, and convenience features, and that there is a lot of space inside a Soul along with a lot of standard features across trims. It also points to the 2024 and 2025 model years as the best choices because they offer the most modern features and safety at reasonable prices. At the same time, shoppers should keep in mind that the model was discontinued after the 2025 model year, and that recall work should be checked carefully on any used example.

Other model years to consider

• 2024 Kia Soul

  • Average price: $19,056.00
  • Good/great deal percentage: 86.6%
  • User rating: 5 / 5
  • Total listings: 142

• 2022 Kia Soul

  • Average price: $16,048.00
  • Good/great deal percentage: 45.9%
  • User rating: 5 / 5
  • Total listings: 135

• 2023 Kia Soul

  • Average price: $17,319.00
  • Good/great deal percentage: 47.5%
  • User rating: 4.62 / 5
  • Total listings: 139

This analysis is based on CarGurus' proprietary market data from August 18, 2026, CarGurus experts' opinions, and generative AI.