INFINITI Q50 vs INFINITI G35

Nissan's premium brand, Infiniti, has long been an also-ran, as Lexus and Acura tend to dominate the conversation in the Japanese premium-vehicle space. The recently-redesigned Infiniti G35 sedan might help Infiniti break free of the others’ shadows, however, because it’s got the performance, standard features, and price to be a real breakout hit.

A major overhaul for the 2007 model year brought a striking new design, an updated engine, and an overhauled interior with upgraded finishes and materials. The G35 is targeted at new-car buyers that want a sporty premium sedan at a reasonable price. It competes with cars from brands such as Audi, Cadillac, BMW, and the aforementioned Acura and Lexus.

The 2008 model is offered in two configurations: A standard rear-wheel-drive model and the all-wheel-drive Infiniti G35x. Both models get a 3.5-liter V6 that produces 306 horsepower, which reaches either the rear or all four wheels through a standard five-speed automatic transmission. A six-speed manual transmission is available for cars equipped with the optional Sport package.

An Infiniti G37 Coupe is offered as well, but has a different engine and is covered separately.

Despite the increasing popularity of crossovers and SUVs, there are still plenty of shoppers hungry for a good old fashioned sedan. For one, sedans handle better. They’re also generally less expensive and, to some eyes, far better looking. For yet another year, the 2023 Infiniti Q50 offers shoppers style and performance in an otherwise crossover-obsessed world.

The question is, considering the market trends in favor of SUVs, are style and performance enough to generate sales?