BMW 5 Series vs INFINITI Q50

Long revered for how they make drivers feel, BMWs are credibly marketed as the ultimate driving machines. However, if the future is digital instead of analog, do driving dynamics still matter? And if not, what does BMW bring to the table? What makes one special? Desirable? Gives it a soul? Driving the all-new 2024 BMW 5 Series suggests that aside from design, technology, and comfort, the answer is not much—at least not in the 530i specification.

Verdict: Driving enjoyment is not a requirement in a luxury car. But it is in a BMW. That’s what separates a Bimmer from the crowd. While the new 2024 BMW 530i is a capable sports sedan that does double duty as a plush people mover, joy is missing from the recipe.

Despite the increasing popularity of crossovers and SUVs, there are still plenty of shoppers hungry for a good old fashioned sedan. For one, sedans handle better. They’re also generally less expensive and, to some eyes, far better looking. For yet another year, the 2023 Infiniti Q50 offers shoppers style and performance in an otherwise crossover-obsessed world.

The question is, considering the market trends in favor of SUVs, are style and performance enough to generate sales?