BMW 5 Series vs INFINITI Q50

BMW was once known for sports sedans, and the 5 Series was one of the most prolific of those sedans. Sitting between the 3 Series and 7 Series in size and price, previous generations of 5 Series were known for a balance of performance and luxury, with impeccable engineering throughout.

Today, the BMW 5 Series is largely irrelevant. The 3 Series is now so big that there is less reason to upgrade, and most buyers are more interested in SUVs anyway. The competition—including the Audi A6, Jaguar XF, Mercedes-Benz E-Class, and Volvo S90—has also gotten better.

That doesn’t mean BMW has given up on the 5 Series. The current generation (codename G30) arrived for the 2017 model year, but it gets a midcycle refresh (or LCI, short for “Life Cycle Impulse,” in BMW speak) for 2021. Major updates include a 48-volt mild-hybrid system, a bigger infotainment touchscreen, and subtle styling changes.

The 2021 BMW 5 Series is not like the 5 Series models of old. That may drive away hardcore car fans, but the 2021 model makes a strong case to new-car buyers, maintaining sportier-than-average driving dynamics, along with the tech and luxury features expected of a car in this segment.

Despite the increasing popularity of crossovers and SUVs, there are still plenty of shoppers hungry for a good old fashioned sedan. For one, sedans handle better. They’re also generally less expensive and, to some eyes, far better looking. For yet another year, the 2023 Infiniti Q50 offers shoppers style and performance in an otherwise crossover-obsessed world.

The question is, considering the market trends in favor of SUVs, are style and performance enough to generate sales?