2024 Ford Bronco vs 2025 Volvo XC90

Ford reintroduced the Bronco for the 2021 model year, and it’s been an exciting run ever since. Initial demand far outstripped supply, but Ford went ahead and added the more-capable Everglades and Raptor versions to the 2022 Bronco lineup. Heritage-inspired variants followed them up for 2023. Now, the 2024 Bronco adds a standard 12-inch Sync 4 infotainment system, a more rugged front bumper on the Bronco Badlands, and two new colors for the Bronco Raptor.

Verdict: In the summer of 2024, Ford is still clearing unsold 2023 Broncos from inventory, suggesting cooling demand for the rough and tough SUV. A federal investigation into V6 engine problems and poor fuel economy ratings aren’t helping to sell them. Nevertheless, there is plenty to love about the 2024 Ford Bronco.

Volvo has had plenty of news this year, most recently with the introduction of the all-new, fully electric 2025 EX90. But that doesn’t mean the automaker is content to let its stalwart top sellers run on autopilot.

The second-generation XC90 gets its second substantial refresh for the 2025 model year. It’s still offered in Core, Plus, and Ultra trims and with a choice of mild-hybrid and plug-in hybrid powertrains, but Volvo has upped the ante. The midsize three-row gets updated styling, materials, and feature offerings, as well as some mechanical tweaks that aim to improve ride comfort and handling. We had the opportunity to experience the T8 and the B5 powertrains, both in Ultra trim, on a Volvo drive program in Europe.

Verdict: The Volvo XC90 was already quite a good vehicle. It’s earned its position as Volvo’s flagship SUV with oft-praised style and substance. For 2025, it has been made even better.