It wasn’t long ago that buying a small car signaled to the world that you were consigned to owning one because you had no other alternative. Times have changed. Luxury brands are offering more diminutive and affordable vehicles wearing their marquee emblems, while mainstream automakers are building larger compact cars that look good on the outside and can be packed full of goodies on the inside.
The result of these trends is a blurring of distinctions between them. Can a loaded $30,000 Mazda 3 truly be called an economy car? Is a stripped $30,000 Mercedes-Benz CLA250 really a luxury car? In my opinion, the answer to both questions is an emphatic “No.”
As Exhibit A supporting my position, consider my 2015 Kia Forte EX test car. Its sleek stance and attractive appearance, in combination with an interior studded with the latest in infotainment and comfort features, is more than just a small, affordable car; it’s a genuinely appealing car.
Kia offers the stylish 2015 Forte in three body styles: a 4-door sedan, a 2-door coupe called the Koup, and a 5-door hatchback named the Forte 5-Door. (The Forte Koup and 5-Door are different enough from the Forte sedan that they're covered as separate models.) There are also three engines available, though not all body styles are offered with all engines. This review is focused on the Forte sedan, which is available in LX and EX trims.
The only thing basic about a base Forte LX are its cheap-looking 15-inch wheels. Otherwise, this is a good-looking and decently equipped little car, featuring air conditioning, power windows, power door locks, a tilt-and-telescopic steering wheel, a driver’s seat height adjuster, variable intermittent wipers, heated side mirrors and cloth seat trim. It also comes with Bluetooth connectivity, a USB port and satellite radio.
An automatic transmission is optional, and you can dress up the Forte LX with the Popular Package, which includes cruise control, remote keyless entry, an upgraded sound system, soft-touch dashboard and door trim panels, nicer seat fabric, map lights, visor mirrors, a sliding front center-console armrest and a rear armrest with cupholders. That leaves 16-inch wheels, a UVO eServices infotainment system, a reversing camera and dealer-installed upgrades as the only remaining options for the Forte LX. Equipped with all the common extras, the price remains below $21,000.
Grab a Forte EX for a peppier engine, a standard automatic transmission and Kia’s driver-selected Flex Steer electric steering. The contents of the LX Popular Package are standard for the Forte EX, along with aluminum wheels, automatic headlights, fog lights, LED running lights and power folding outside mirrors with LED turn-signal indicators. Inside, the EX has a leather-wrapped steering wheel and shift knob, and the seats are wrapped in premium fabric. Oddly, this model also gets a cooled glove box.
Kia's UVO eServices system and rear-view camera are optional for the EX model, packaged with a set of attractive 17-inch alloy wheels. A Premium Package starts to blur the line between a mainstream car and an entry-level luxury car, adding leather upholstery, a heated steering wheel, heated front and rear seats, a ventilated driver’s seat with 10-way power adjustment, a power sunroof, keyless passive entry with push-button engine start, an auto-dimming rear-view mirror with a universal garage door opener and memory for the driver’s preferences. Perimeter lighting with illuminated door handles is included, too.
But wait, there’s more! The Forte EX can also be optioned with a Technology Package containing dual-zone automatic climate control, HD Radio, a navigation system, enhanced Supervision instrumentation, expanded UVO eServices, HID headlights and LED taillights. Add this package, plus a handful of common extras like floor mats, a cargo mat and a cargo net, and a loaded Forte EX like my test car stickers for less than $27,000.
At that price, you can’t really call the Forte an economy car, can you?