Toyota Highlander Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Strong Premium for Newer Models: The 2026 Highlander is priced at $51,951, indicating a 13.7% increase from its MSRP, reflecting a strong market demand for the latest model year.
• Significant Depreciation in Older Models: The 2016 Honda Highlander shows the most depreciation, with an average price of $18,838, representing a drop of −38.2% from MSRP, highlighting a steep depreciation curve with age.
• Best Value in Recent Model Years: Models from 2022 and 2021 are priced at $34,319 and $30,840, respectively, suggesting they offer greater value with lower depreciation rates compared to older vehicles.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in New York: The average price in New York, NY is $27,006, likely driven by higher demand and lower inventory in metropolitan areas.
• Lowest Prices in Houston: Conversely, Houston, TX offers the most competitive pricing at $25,135, indicating a potentially greater inventory or lower demand in that region.
• Price Variations by City: Cities like Dallas and Philadelphia demonstrate moderate pricing fluctuations, with average prices of $27,871 and $29,320, respectively, reflecting different supply-demand dynamics.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is Most Common: The XLE AWD trim has the highest listings at 3,124, reflecting strong consumer preference for its features and price point.
• Limited AWD Holds Premium: The Limited AWD trim has the highest MSRP at $50,325, indicating strong demand for luxury features in this segment.
• XSE AWD Offers Strong Features at Mid-Range Price: With 721 listings and an MSRP of $47,940, the XSE AWD trim balances features and pricing effectively, appealing to a wide range of buyers.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 11, 2026, CarGurus experts' opinions, and generative AI.