New Toyota Highlander for Sale near Portland, OR
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4.7 Overall rating
Customers say
Overall, the Toyota Highlander has built a strong reputation across its model years for reliability, comfort, and family-friendly features. Drivers appreciate its spacious interiors and smooth rides, often highlighting its impressive safety features as a key asset. Many also enjoy the performance and power of the engines. However, some common criticisms include a lack of advanced infotainment options in older models, tight third-row seating, and varying cargo space depending on configuration. Overall, the Highlander is seen as a dependable choice for families and an excellent value in the SUV market.
AI generated from the text of customer reviews.
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Anonymous
Reviewed a 2024 Toyota XLE AWD on Dec 10, 2025
The 2024 Toyota Highlander XLE offers insane cabin room, comfort and luxury feel. The chassis makes an absolute smooth, dream and comfortable ride. Cabin rear chairs makes four adults feel like your in a Sequoia with room. Absolute beautiful and enjoyable ride and purchase
Jamey F
Reviewed a 2024 Toyota Highlander on Sep 6, 2025
I truly like everything about this vehicle. All the features are very easy to use and very comfortable.
Toyota Highlander Trims
| Trim type | MSRP |
|---|---|
| 2026 Platinum AWD | $53,525 |
| 2026 XLE AWD | $45,870 |
| 2026 XSE AWD | $47,940 |
| 2026 Limited AWD | $50,325 |
Toyota Highlander Price Trends
CarGurus tracks the prices of millions of car listings every year. See how the average price of prices has changed over time.
See more price trendsToyota Highlander Pricing Analysis: Portland, OR Market Report
Pricing Analysis by Model Year
Key Insights
- High New-Car Premium: The 2026 Highlander is priced at $48,999, approximately 6.6% above MSRP, indicating strong demand for the latest model.
- Substantial Depreciation in Older Models: Notably, the 2019 Highlander shows a price of $29,205, representing a depreciation of ~8.7% from its original MSRP.
- Best Value in 2021 Model: The 2021 Highlander, priced at $30,866, offers a significant discount compared to its MSRP, amounting to ~12.9% below MSRP, making it a compelling choice for budget-conscious shoppers.
Model Year Pricing
| Model Year | Original MSRP | Avg Price | Price vs MSRP |
|---|---|---|---|
| 2026 Toyota Highlander | $45,870 | $48,999 | +6.6% |
| 2025 Toyota Highlander | $40,320 | $42,709 | +5.9% |
| 2024 Toyota Highlander | $39,270 | $41,408 | +5.4% |
| 2023 Toyota Highlander | $36,620 | $35,535 | -2.9% |
| 2022 Toyota Highlander | $35,855 | $36,011 | +0.4% |
| 2021 Toyota Highlander | $35,085 | $30,866 | -12.9% |
| 2020 Toyota Highlander | $34,600 | $29,404 | -14.9% |
| 2019 Toyota Highlander | $31,830 | $29,205 | -8.7% |
| 2018 Toyota Highlander | $31,230 | $24,297 | -22.3% |
| 2017 Toyota Highlander | $30,630 | $22,756 | -25.6% |
| 2016 Toyota Highlander | $30,490 | $23,044 | -24.4% |
Pricing in Nearby Cities
Market Area: Greater Portland Region
Key Insights
- Lowest Prices in Eugene: With an average price of $25,692, Eugene offers the most affordable options, likely reflecting different demand dynamics or higher inventory turnover.
- Higher Average in Kennewick: Kennewick, WA, at $32,021, features the highest average price, possibly indicating a strong demand for SUVs within that market.
- Moderate Pricing Across Oregon: Cities like Bend ($27,858) and Salem ($28,018) present a range that remains competitive, suggesting stable market dynamics across the state.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Kennewick, WA | 300 | $32,021 |
| Yakima, WA | 277 | $31,125 |
| Bend, OR | 306 | $27,858 |
| Salem, OR | 200 | $28,018 |
| Corvallis, OR | 349 | $26,961 |
| Eugene, OR | 318 | $25,692 |
| Tacoma, WA | 185 | $24,335 |
| Olympia, WA | 371 | $23,918 |
| Everett, WA | 386 | $26,992 |
| Seattle, WA | 191 | $24,392 |
Pricing by Trim Packages
Key Insights
- Most Listings in XLE AWD: The XLE AWD trim dominates inventory with 121 listings, indicating it is highly favored by the market.
- Premium Pricing for Limited AWD: The Limited AWD, priced at $50,325, represents a premium offering, reflecting its luxury features and higher demand.
- Strong Representation of AWD Options: All trims listed are AWD, which shows a clear market preference for all-weather capability in this region.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| XLE AWD | 121 | $45,870 | AWD | 2.4L 265 hp I4 |
| Limited AWD | 52 | $50,325 | AWD | 2.4L 265 hp I4 |
| XSE AWD | 44 | $47,940 | AWD | 2.4L 265 hp I4 |
| Platinum AWD | 34 | $53,525 | AWD | 2.4L 265 hp I4 |
These recommendations are based on CarGurus' proprietary market data from May 21, 2026, CarGurus experts' opinions, and generative AI.
