Toyota Highlander Pricing Analysis: Phoenix, AZ Market Report

Pricing Analysis by Model Year

Key Insights

• Strong Value Retention in 2025: The newest model, 2025 Toyota Highlander, is priced at $39,683, which is only −1.6% below MSRP, reflecting solid demand.
• Significant Depreciation for Older Models: The 2019 Highlander has depreciated ~27%, indicated by an average price of $23,227 compared to its MSRP of $31,830.
• Best Value in 2022–2023 Models: These model years are priced significantly lower than their original MSRPs, with the 2022 Highlander at −12.7% and 2023 Highlander at −1.3% below MSRP, making them attractive options for budget-conscious buyers.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Phoenix Region

Key Insights

• Inventory and Pricing Variation: Yuma, AZ offers the lowest average price at $20,066 with a solid inventory of 344 listings, while Lake Havasu City, AZ has the highest average price at $34,385 with 376 listings.
• Tucson Shows Competitive Pricing: With 360 listings, Tucson presents a more affordable average price of $22,277, suggesting a healthy competitive market in that area.
• Flagstaff's Moderate Price Point: Priced at $26,147 with 344 listings, Flagstaff represents a mid-range market option with decent supply.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Diverse Trim Availability: The XLE AWD trim leads with 78 listings, indicating popularity in the AWD market segment and a strong demand for additional features.
• Premium Pricing for High-End Trims: The Limited AWD trim is the most expensive at $50,325, reflecting its high-end features and luxury positioning compared to other trims.
• Mid-Range Value Trim: The XSE AWD trim offers a competitive MSRP of $47,940, attracting shoppers seeking a blend of features and affordability.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.