Toyota Highlander Hybrid Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $55,484, which is approximately 15.5% above MSRP, indicating strong demand for the latest model.
• Steep Depreciation for Older Models: The 2016 Highlander Hybrid shows a significant drop, with a current average price of $22,633, reflecting a depreciation of −52.7% from its original MSRP.
• Best Value in Recent Models: The 2022 model is priced at $36,179, which is −8.5% below MSRP, making it a compelling option for buyers looking for value.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in New York: The New York, NY market commands the highest average price at $35,155, likely due to higher demand and lower inventory.
• Lowest Prices in Houston: Houston, TX offers the most competitive pricing at $30,820, suggesting a more price-sensitive market with higher inventory levels.
• Inventory Variation: Cities like Chicago (166 listings) and Dallas (124 listings) show stable pricing around $33,467 and $35,130, respectively, indicating a balanced supply-demand dynamic.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD Dominates Inventory: The XLE AWD trim leads with 668 listings, indicating strong demand for this well-equipped variant.
• Premium Pricing for Higher Trims: The Platinum AWD trim, with an MSRP of $55,675, reflects a significant markup over base trims, driven by luxury features.
• Balanced Features Across Trims: All trims offer similar fuel efficiency (around 35 MPG city), appealing to buyers looking for both performance and economy.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from August 20, 2026, CarGurus experts' opinions, and generative AI.