Toyota Highlander Hybrid Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Strong New-Car Premium: The 2026 Toyota Highlander Hybrid averages $56,143, reflecting a 17.7% premium over its MSRP, indicating a robust demand for newer models.
• Significant Depreciation: The sharpest decline is observed in older models, such as the 2016 Highlander, currently averaging $21,046, which is about 56% below MSRP.
• Best Value Year: The 2022 model offers the best value being priced at $36,553, which corresponds to a 7.1% decrease compared to MSRP, presenting a good option for cost-conscious buyers.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Dallas: The city of Dallas, TX has the highest average price at $37,315, indicative of demand in urban areas.
• Lowest Price in Chicago: Chicago, IL offers the lowest average price of $29,005, suggesting either high inventory or a more price-sensitive market.
• Price Variation: There is a substantial price range across cities, from $29,005 to $37,315, reflecting regional demand and supply inconsistencies.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Inventory Leader: The XLE AWD, with 627 listings, represents the most common trim, suggesting a strong market preference or demand for its balance of price and features.
• Premium Trim Pricing: The Platinum AWD is priced at $55,275, positioning it as a premium offering with additional luxury features compared to base trims.
• AWD Preference: All trims listed are AWD, reflecting a prevailing consumer preference for all-weather capability.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 18, 2026, CarGurus experts' opinions, and generative AI.