Toyota Highlander Hybrid Pricing Analysis: Newark, NJ Market Report

Pricing Analysis by Model Year

Key Insights

• Significant Depreciation for Older Models: The 2019 Highlander Hybrid shows a steep decline, priced at $16,300, which is −56.5% from its original MSRP, indicating a strong depreciation trend for older vehicles.
• Recent Models Retain Value: The 2026 model is currently priced at $53,777, reflecting a +12.8% premium over its MSRP, suggesting strong demand for the latest model.
• Best Value Year: The 2022 Highlander Hybrid is priced at $35,574, which is −10.5% below MSRP, making it a potentially attractive option for buyers seeking value.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Newark Region

Key Insights

• Highest Prices in Holtsville, NY: The average price here is $42,435, likely driven by limited inventory and higher demand for hybrid vehicles.
• Lowest Prices in Philadelphia, PA: At $28,282, this market offers the best value, suggesting a more competitive pricing environment.
• Inventory Levels Impact Pricing: Cities with higher listings, such as New York, NY (153 listings), show average prices around $35,387, indicating a balance between supply and demand.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Common Trim: With 52 listings, it serves as a benchmark for pricing in the market, reflecting strong demand for this configuration.
• Premium Pricing for Platinum AWD: This trim commands the highest MSRP at $55,675, indicating a significant markup for luxury features.
• Limited AWD Offers Competitive Features: Priced at $52,475, it provides a balance of features and price, appealing to buyers looking for a mid-range option.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from August 6, 2026, CarGurus experts' opinions, and generative AI.