Toyota Highlander Hybrid Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $55,891, which is approximately 16.3% above MSRP, indicating strong demand for the latest model.
• Steep Depreciation for Older Models: The 2016 Highlander Hybrid shows a significant drop, with an average price of $21,271, reflecting a ~55.6% depreciation from its original MSRP.
• Best Value in Recent Models: The 2022 model is priced at $36,298, which is ~8.5% below MSRP, making it a compelling option for budget-conscious buyers.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Dallas: The average price in Dallas, TX is $36,621, indicating a strong demand in this market.
• Lowest Prices in Chicago: Conversely, Chicago, IL offers the lowest average price at $30,454, suggesting a more competitive market or higher inventory.
• Inventory Variation: Cities like Washington, DC and Los Angeles, CA have higher listings (151 and 148 respectively) but show average prices that are relatively close, indicating stable demand across these urban areas.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Common Trim: With 612 listings, the XLE AWD serves as a benchmark for pricing in the market.
• Premium Pricing for Platinum AWD: The Platinum AWD trim, priced at $55,675, reflects a significant markup due to its luxury features, appealing to buyers seeking high-end options.
• Limited AWD Offers a Balanced Option: The Limited AWD trim, with 244 listings and an MSRP of $52,475, provides a middle ground between the base and premium trims, likely attracting a broad range of buyers.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 9, 2026, CarGurus experts' opinions, and generative AI.