Toyota Highlander Hybrid Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Significant Excess Demand for New Models: The 2026 model shows a current average price of $56,079, which is approximately 17.6% beyond its original MSRP, indicating strong demand and possible supply constraints.
• Steep Depreciation Patterns: Prices for older models drop significantly, with 2018 and 2019 Highlanders priced around $27,086 and $27,694 respectively, reflecting around 26.2%–26.2% depreciation compared to their original MSRPs.
• Recent Models Present Better Value: The 2022 Highlander has maintained more of its value with an average price of $36,425, which is ~7.4% below its MSRP.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Average Pricing in Dallas: The average price in Dallas, TX is $39,643, which is likely influenced by local demand and lower inventory levels.
• Lowest Pricing in Chicago: Chicago's average price of $30,255 represents the best value opportunity among the cities, likely a result of higher inventory and competitive pricing pressures.
• Relatively Stable Prices: Cities like New York and Los Angeles maintain prices around $34,221 and $35,741 respectively, indicating a consistency in market demand across these urban regions.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD - Most Widely Available Trim: The XLE AWD trim leads in availability with 608 listings, indicating high consumer interest and possible market confidence in this configuration.
• Premium Positioning of Platinum AWD: Priced at $55,275, the Platinum AWD trim holds the highest MSRP, featuring advanced technology and luxury options which may attract buyers seeking top-end features.
• Strong Inventory Across AWD Trims: All trims listed are AWD configurations, reflecting a robust demand for all-wheel drive systems, which are significant in various consumer segments looking for versatility.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.