Toyota Highlander Hybrid Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $55,997, which is approximately 16.5% above MSRP, indicating strong demand for the latest model.
• Steep Depreciation for Older Models: The 2016 Highlander Hybrid shows a significant drop, with an average price of $21,101, reflecting a ~56% depreciation from its original MSRP.
• Best Value in Recent Models: The 2022 model is priced at $36,459, which is about 7.5% below MSRP, making it a compelling option for buyers seeking value.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in New York: The average price in New York, NY is $34,717, reflecting a premium market likely driven by demand and limited supply.
• Lowest Prices in Chicago: Chicago, IL offers the lowest average price at $29,769, indicating a more competitive market with potentially higher inventory.
• Price Variability Across Cities: Cities like Dallas, TX ($36,019) and Houston, TX ($36,376) show higher prices, suggesting regional demand differences, possibly influenced by local economic factors.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Common Trim: With 640 listings, the XLE AWD serves as a benchmark for pricing and availability in the market.
• Premium Pricing for Platinum AWD: The Platinum AWD trim, priced at $55,675, commands a significant premium due to its luxury features, reflecting consumer willingness to pay for higher-end options.
• Limited AWD Offers Competitive Features: The Limited AWD trim, with 259 listings and an MSRP of $52,475, balances features and price, appealing to buyers looking for a mid-range option.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 16, 2026, CarGurus experts' opinions, and generative AI.